President of Benson Marketing Group
Benson founded the agency in 1997, which provides marketing services to wine and spirits companies from its offices in Napa, New York and Paris. He speaks frequently at industry conferences and university seminars on digital trends, brand marketing and direct-to-consumer marketing. Among other roles, Benson has worked with industry organizations including Free the Grapes!; Auction Napa Valley; UC Davis Board of Visitors & Fellows; and the Direct to Consumer Wine Symposium.
Before starting Benson Marketing Group, he was brand manager and export sales manager at Franciscan Estates. Previously, he was marketing director for the Napa Valley Vintners Association which brought him from Los Angeles, where he managed public relations campaigns for Domaine Chandon, Moet & Chandon, Hennessy Cognac, and Tanqueray. He resides in Napa and holds an MBA from the University of Southern California and a BA from Occidental College, both in Los Angeles.