I want UC Davis MBA students to be inspired and be enlightened. I want them to go out and make actual change in the practice of management because of what they learn here. That’s my unstated rule.

Courses Taught

• Integrated Marketing Communications
• Marketing Management
• New Product Development

Research Expertise

Marketing and advertising strategy; integrated marketing communications; dynamic market response models, including preparing for product harm crisis

Degrees

• Ph.D., University of Florida, Gainesville
• MBA, Indian Institute of Management. Calcutta, India
• B.S., Chemical Engineering, University of Bombay, India

Fast Facts

• UC Davis Chancellor’s Fellow
• Led MBA International Study Trips to Singapore, Malaysia, Thailand, China, Brazil and Argentina
• Co-founder of annual international Marketing Dynamics Conference
• Groundbreaking marketing research gives managers powerful tools to determine the most strategic media mix for ad campaigns and measure the effectiveness of integrated marketing communications