Vice President of Professional Services, The Nielsen Company
Mr. Lechner is the Vice President, Group Client Director for Nielsen’s West Premier/Beverage Alcohol team. Lechner has nearly 20 years’ progressive experience in analytics, custom research and beverage alcohol marketing. He has managed research teams at Central Garden & Pet and Clorox, served numerous and varied clients during his Nielsen tenure and was previously in brand marketing, trade marketing and sales for Beringer Wine Estates (now Treasury Wine Estates). Lechner has an MBA from the Paul Merage School of Business at UC Irvine, and a BA from Arizona State University, where he spent many nights “studying” for his eventual beverage alcohol focus.