Profile

Edward Zhu
Founder and CEO of CHIC Group

Image of Edward Zhu“To eliminate food safety issues, China needs agribusiness entrepreneurs. Future Chinese farmers must learn and apply technologies to realize lean agriculture, increase agriculture’s total factor productivity, achieve value-added and differentiated products and services and meet the demands of consumers.”

- Edward Zhu, Founder and CEO of CHIC Group

Learning from U.S. Agriculture and Exploring Strategies for Chinese Agribusiness

Mr. Edward Zhu introduced the strategy of Chinese agribusiness under today’s economic and social conditions. He maintained that planning the strategy for Chinese agribusiness should focus on sustainable and strategic differentiation, including marketing, production, service and business model strategies, as well as enterprise development and business growth strategies. He hoped this symposium would add to participants’ knowledge and experience of agribusiness.

 

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