Global Director of Marketing for Nomacorc
Author of the new best-selling book UNRAVELING THE MYSTERIES OF MARKETING, Mr. Slater is an experienced marketing professional whose successful bakery business was on Inc Magazine’s fastest growing 500 in 1985. With his wife, he built a nationally recognized wholesale bakery business called Rachel’s Brownies. National publicity included articles in The New York Times, USA Today and Philadelphia Magazine. He also appeared on CNN, The Phil Donahue Show, Charlie Rose and many others national and syndicated talk shows. The Philadelphia based company was successfully sold in 1989 to GoodMark Foods in Raleigh, North Carolina. Over time, Slater rose to the position of Executive Vice President of Marketing for their $400 million snack food company with $100 million brands that included Slim Jims and David’s Sunflower Seeds. He was responsible for GoodMark’s $20 million marketing, advertising, and promotion budgets including the highly successful, “Snap into a Slim Jim” campaign with Macho Man Randy Savage from the late 1990’s and Slim Jim Guy in 2001. The company was acquired by ConAgra Foods where he remained EVP of Marketing for their snack food division. Today Slater is employed as the Global Director of Marketing for Nomacorc, the leading brand of still wine closures with 2.3 billion corks sold in 2013 and the recently launched sugar cane based Select Bio. He write a popular marketing blog called MOMENTSLATER reaching over 25,000 marketers per year and was recently a guest on the #1 business podcast on iTunes called Entrepreneur on Fire with host John Lee Dumas. Slater resides in Raleigh, North Carolina.