Profile

Key Note Speaker: Vivian Barad
Senior Project Lead and Industrial Designer at IDEO

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Ms. Barad is a Senior Design Lead at IDEO. She contributes to projects that span across business strategy, consumer products and services, with a focus on the intersection of Food & Beverage and Health. Clients include the CDC, Kimberly-Clark, Campbell’s, St. Joseph’s Health System, ConAgra, Medtronic, Whitewave and Pernod-Ricard. Present in all of Barad’s work are a keen eye to visual details, a passion for a great narrative and a strong desire to simplify.

She was previously a designer at Yves Behar’s fuseproject where her clients included Coca-Cola, Microsoft, and Target. Her FORM 2 design for Jimmyjane, won a silver IDEA Award and Spark Award in 2010, and her innovative cereal box design for Target in 2009 won a bronze Spark Award.

Ms. Barad graduated with a BA from the University of Michigan, Ann Arbor, and a BFA with high distinction in Industrial Design from the California College of the Arts (CCA). She currently teaches an Industrial Design studio class at CCA.

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