Profile

Mr. Charles Sweat
President and CEO of Earthbound Farms (EBF)

Image of Mr. Charles Sweat“Through challenges and changes, the Earthbound Farms’ brand’s sales were not affected, and to the contrary, even achieved further business growth as safety systems improved and were implemented.”

– Charles Sweat, President and CEO, Earthbound Farm 

The Agribusiness Challenge: Scaling Your Business, Food Safety, Organic Farming, and Attracting & Retaining Talent

Mr. Charles Sweat, the President and CEO of Earthbound Farms (EBF) explained how his company became a world-renowned organic powerhouse. Earthbound Farms started from humble beginnings with a 2 acre family-owned farm and became America’s largest producer of organic food with $500 million in sales per year.

Sweat added that the company is nationally recognized for its unparalleled food safety system, but building a great brand reputation is not always smooth. In 2006, EBF was shaken by a major food safety crisis when conventional baby spinach it had co-packed for Dole was associated with an outbreak of E. coli disease. EBF made several significant changes to its procurement and processing procedures to minimize any future risk of food borne pathogens in its products. Through these challenges and changes, the company was able to win back customer trust and grow as improved safety systems were implemented.

In addition, Sweat shared his wisdom around topics such as product and technology innovation highlighting the development of new clamshell packaging that revolutionized how consumers bought packaged lettuce and the development of a new harvester that was developed specifically for organic farming techniques.

Commands

Twitter Feed

Loading tweets...

Spotlight Story

Andrew Barkett Finds Innovative Ways to Fuel Entrepreneurship
Named First-ever Chief Technology Officer for Republican National Committee

Image of Andrew Barkett Finds Innovative Ways to Fuel Entrepreneurship

UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark

Spotlight Story

MBA Student Consultants Make an IMPACT
Projects Put Business Needs Front and Center

Image of MBA Student Consultants Make an IMPACT

Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.

Spotlight Story

UC Davis Part-Time MBA in Top 8%, Full-Time MBA in Top 9%
U.S. News & World Report’s latest rankings: This marks the 19th consecutive year our MBA program has been ranked among the best in the nation.

Image of  UC Davis Part-Time MBA in Top 8%, Full-Time MBA in Top 9%

(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.

Spotlight Story

Mark Otero MBA 07 Builds Sacramento’s Coolest Company
The secret of social gaming mogul Mark Otero’s success is taking things to the extreme

Image of Mark Otero MBA 07 Builds Sacramento’s Coolest Company

The secret of Midtown Sacramento’s Facebook gaming mogul Mark Otero’s success is taking things to the extreme.