Profile

Patrick Merrill
Co-founder and General Partner of Merrill Research

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Before founding Merrill Research in 1986, Mr. Merrill had been the Director of Marketing Research for Regis McKenna Inc. a leading high tech marketing strategy and communications consultancy. He was responsible for all primary and secondary research activities for RMI on a worldwide basis. Prior to Regis McKenna Inc., Mr. Merrill’s experience included senior research positions at Activision, Levi Strauss & Co., Joseph Schlitz Brewing Co. and Heublein Wines.

Mr. Merrill has 30+ years of custom marketing research experience and is equally adept at quantitative and qualitative projects. His keen interest includes research methodology and study design, sampling and approach to questioning respondents. He is a wine enthusiast and research expert in the wine and alcoholic beverage industries, and has been invited to speak at wine conference around the world. His articles have appeared in leading wine industry publications. His background also includes many years’ experience in the financial services, consumer and business technology sectors.

Mr. Merrill began his research career in Cincinnati, Ohio, with Burke Marketing Research, the largest custom marketing research firm in the world. Mr. Merrill earned an MBA from the University of Illinois with an emphasis in Marketing and Quantitative Analysis. His undergraduate degree is in Marketing with an emphasis in Psychology and Advertising.

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News Release

UC Davis Graduate School of Management partners with Lawrence Livermore and Sandia National Labs to drive technologies from lab to market

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(Davis, Calif.) – With a joint goal of speeding the transfer of new technologies from the laboratory to the commercial marketplace, the UC Davis Graduate School of Management, Lawrence Livermore National Laboratory and Sandia National Laboratories have announced a new partnership for researchers to develop their entrepreneurial skills.

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Vickie Sherman MBA 13 Finds Her Passion, Her Career—and Herself

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What opportunities, decisions, events have shaped your professional life?

My career path has been a climb across a jungle gym rather than a tangent up a corporate ladder. As a child, I used to thumb through the three-inch JCPenney catalogue, picking out the professional women who I would grow to be. I wanted to rule the world from a corner office in a suit and heels. I wanted to shed my humble origins and become Corporate Barbie.

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MBA Student Consultants Make an IMPACT
Projects Put Business Needs Front and Center

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Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.

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UC Davis Part-Time MBA in Top 8%, Full-Time MBA in Top 9%
U.S. News & World Report’s latest rankings: This marks the 19th consecutive year our MBA program has been ranked among the best in the nation.

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(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.