Merchandise Director, Pacific Division for Wal-Mart Stores, Inc.
Mr. Dyer is a highly experienced Retail Industry Executive with over 40 years of diverse and multi-faceted experience, both domestically and internationally, across retail, consumer packaged goods, merchandising and marketing companies.
In 2010, Dyer joined Wal-Mart as the Division Merchandise Director for the Pacific Division, where he is focused on new/remodel store layout and merchandising store merchandising execution, customizing store assortments to their market demographics, and other merchandising focused strategic initiatives. In his last engagement, as the Vice President of Center Store for Save Mart Supermarkets, Dyer was responsible for all category management activities and P&Ls for the Dry Grocery, Frozen Foods, Dairy/Deli, Liquor, General Merchandise, and HBC departments. This responsibility covered 249 stores across 3 banners – Save Mart and Lucky (conventional formats) and Food Maxx (price impact format), with stores primarily in Northern California and inclusive of Reno, Nevada. Dyer played a key role in the acquisition and integration of 130 Albertsons stores, where his primary task was the development and institutionalization of customer-centric category management principles into the Merchandising and Operations Teams of Save Mart and Food Maxx.
Prior to joining Save Mart Supermarkets, Dyer spent nine years as an industry consultant affiliated with Winston Weber & Associates, Inc., where he worked with retailers and suppliers in the U.S., Asia, Canada, and Mexico. He has consulted on various retailer and supplier initiatives involving Center Store, Non Foods, and Fresh product categories, where he specialized in management strategy, organization structure, business process re-engineering, change management and category management skills development. His client list included HE Butt Grocery Company (U.S. and Mexico), Save Mart Supermarkets, Raley’s Supermarkets, Liquor Control Board of Ontario (Canada), Pennsylvania Liquor Control Board, Gigante (Mexico), Wellcome Supermarkets (Hong Kong), Hormel, Pennzoil-Quaker State, Del labs, and U.S. Smokeless Tobacco.
Dyer has held various sales management roles throughout the industry, such as, Senior Vice President of Sales and Marketing at Advantage/Billings, Vice President of Category Management at PIA Merchandising, Trade Marketing Manager of Sales Technology and Communications at Reckitt & Colman, Senior Director of Marketing at Catalina Marketing, and Director of Sales and Customer Service for Information Resources, Inc. He started his retail career with the Vons Companies in various retail operations, and Information Systems management positions, where he helped pioneer personal computer usage, scan data analysis, segmentation marketing, store cluster analysis, and strategic store design and development.
Dyer has a BS degree in Business Administration from the University of Southern California, and is a graduate of the USC Food Industry Management program. He currently serves on the board of the Southern California Minority Supplier Development Council.