President and Founder of Tony’s Farm
Tony’s Organic Farm – A Successful Organic Business in China
Tony Zhang, Founder and CEO of Tony’s Organic Farm, shared the story of how they grew from one farm in 2006 to nine farms today, which is now one of the largest organic farms specializing in organic vegetables with a planting area of more than 20,000 mu.
Tony’s Organic Farm’s membership marketing model has been an innovative and successful sales channel, and they have also created an online sales presence to help grow their business.
In addition, Tony has built Organic Clubs in Shanghai and Beijing to attract consumers to better understand the organic lifestyle.
Participants benefited from hearing Tony and Charlie share their stories of how they started their businesses, what product offerings they created were most attractive to consumers and how they attract and retain talent in China.