Research

Assistant Professor Catherine Yang

Web surfers should know they may leave a series of mouse tracks, or a “clickprint”—a unique pattern of online behavior based on the number of pages viewed per session, the number of minutes spent on each Web page, the time or day of the week the page is visited as well as other actions. Assistant Professor Catherine Yang and her co-author, Assistant Professor Balaji Padmanabhan of The Wharton School of the University of Pennsylvania, have developed a method for identifying users based on their online browsing behavior. In their study titled “Clickprints on the Web: Are There Signatures in Web Browsing Data?” the authors develop formal methods to determine the optimal amount of user data that must be aggregated before unique clickprints can be deemed to exist. Their main objective with this method is to deter online fraud, which costs the Internet economy billions of dollars annually. But the same information could also be valuable for Web marketers. For instance, Web retailers can distinguish users by monitoring surfers’ browsing behavior and tracing clickprints. E-commerce companies can then match this user information to existing site visitor data. This can help companies build better Web sites that take into account Web shoppers’ buying preferences, Web surfing habits and design preferences. It gives companies data to customize Web content and product offerings according to consumers’ Web surfing habits. Yang’s research was covered in the Atlanta Journal Constitution on September, 24, 2006.

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UC Davis Graduate School of Management partners with Lawrence Livermore and Sandia National Labs to drive technologies from lab to market

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(Davis, Calif.) – With a joint goal of speeding the transfer of new technologies from the laboratory to the commercial marketplace, the UC Davis Graduate School of Management, Lawrence Livermore National Laboratory and Sandia National Laboratories have announced a new partnership for researchers to develop their entrepreneurial skills.

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Vickie Sherman MBA 13 Finds Her Passion, Her Career—and Herself

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What opportunities, decisions, events have shaped your professional life?

My career path has been a climb across a jungle gym rather than a tangent up a corporate ladder. As a child, I used to thumb through the three-inch JCPenney catalogue, picking out the professional women who I would grow to be. I wanted to rule the world from a corner office in a suit and heels. I wanted to shed my humble origins and become Corporate Barbie.

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MBA Student Consultants Make an IMPACT
Projects Put Business Needs Front and Center

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Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.

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UC Davis Part-Time MBA in Top 8%, Full-Time MBA in Top 9%
U.S. News & World Report’s latest rankings: This marks the 19th consecutive year our MBA program has been ranked among the best in the nation.

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(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.