Research

Assistant Professor Catherine Yang

Web surfers should know they may leave a series of mouse tracks, or a “clickprint”—a unique pattern of online behavior based on the number of pages viewed per session, the number of minutes spent on each Web page, the time or day of the week the page is visited as well as other actions. Assistant Professor Catherine Yang and her co-author, Assistant Professor Balaji Padmanabhan of The Wharton School of the University of Pennsylvania, have developed a method for identifying users based on their online browsing behavior. In their study titled “Clickprints on the Web: Are There Signatures in Web Browsing Data?” the authors develop formal methods to determine the optimal amount of user data that must be aggregated before unique clickprints can be deemed to exist. Their main objective with this method is to deter online fraud, which costs the Internet economy billions of dollars annually. But the same information could also be valuable for Web marketers. For instance, Web retailers can distinguish users by monitoring surfers’ browsing behavior and tracing clickprints. E-commerce companies can then match this user information to existing site visitor data. This can help companies build better Web sites that take into account Web shoppers’ buying preferences, Web surfing habits and design preferences. It gives companies data to customize Web content and product offerings according to consumers’ Web surfing habits. Yang’s research was covered in the Atlanta Journal Constitution on September, 24, 2006.

Commands

Twitter Feed

Loading tweets...
News Release

UC Davis Part-Time MBA Ranked in Nation’s Top 9%
Fourth Consecutive Year among U.S News & World Report's Premier Programs

Image of UC Davis Part-Time MBA Ranked in Nation’s Top 9%

(Davis, CA) — The UC Davis Part-Time MBA program offered in Sacramento and the San Francisco Bay Area is ranked among the top 9% in the U.S., according to U.S. News & World Report’s latest graduate business school rankings.

At No. 29, this is the fourth consecutive year the UC Davis Part-Time MBA program is among the top AACSB International-accredited part-time MBA programs surveyed. This year, there were 323 part-time MBA programs surveyed.

News Release

UC Davis Full-Time MBA Ranked among Nation’s Premier Programs for 20th Consecutive Year
MBA Programs among Top 10% in U.S.
Record Salary and Bonus

Image of UC Davis Full-Time MBA Ranked among Nation’s Premier Programs for 20th Consecutive Year

(Davis, CA) — The UC Davis Graduate School of Management’s Full-Time MBA program is ranked among the premier business schools in the nation for the 20th consecutive year, according to U.S. News & World Report’s latest graduate business school rankings released today.

U.S. News’ latest ranking places the Full-Time MBA program at No. 48, placing it among the top 10% of the 464 Association to Advance Collegiate Schools of Business International’s accredited full-time MBA programs surveyed.

Key statistics from the School’s Full-Time MBA ranking include:

News Release

UC Davis Graduate School of Management partners with Lawrence Livermore and Sandia National Labs to drive technologies from lab to market

Image of UC Davis Graduate School of Management partners with Lawrence Livermore and Sandia National Labs to drive technologies from lab to market

(Davis, Calif.) – With a joint goal of speeding the transfer of new technologies from the laboratory to the commercial marketplace, the UC Davis Graduate School of Management, Lawrence Livermore National Laboratory and Sandia National Laboratories have announced a new partnership for researchers to develop their entrepreneurial skills.

Spotlight Story

Vickie Sherman MBA 13 Finds Her Passion, Her Career—and Herself

Image of Vickie Sherman MBA 13 Finds Her Passion, Her Career—and Herself

What opportunities, decisions, events have shaped your professional life?

My career path has been a climb across a jungle gym rather than a tangent up a corporate ladder. As a child, I used to thumb through the three-inch JCPenney catalogue, picking out the professional women who I would grow to be. I wanted to rule the world from a corner office in a suit and heels. I wanted to shed my humble origins and become Corporate Barbie.

Spotlight Story

MBA Student Consultants Make an IMPACT
Projects Put Business Needs Front and Center

Image of MBA Student Consultants Make an IMPACT

Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.