Research

Biyalogorsky Wins Prestigious American Marketing Association Award

Associate Professor Eyal Biyalogorsky and his co-authors, Professors William Boulding and Richard Staelin, both of Duke University’s Fuqua School of Business, received the 2006 Harold M. Maynard Award for their article, “Stuck in the Past: Why Managers Persists with New Product Failures,” published in the April 2006 issue of the Journal of Marketing. The journal’s Editorial Review Board selects the best article in a given year for its greatest contribution to marketing theory and thought. In this award-winning article, Biyalogorsky and his co-authors investigate the phenomenon of escalation bias in the context of managing new product introductions. Marketing managers are often asked to make major decisions, even though the information available to them at the time of the decision is incomplete and uncertain. The main finding of Biyalogorsky and his co-authors reveals that the involvement with an initial decision a key construct in extant explanations for escalation behavior (e.g., agency theory, self-justification) is not a necessary condition to induce commitment to a losing course of action (i.e., escalation bias). Rather, an improper use of initial positive beliefs in the face of negative new information drives the escalation bias. This insight has implications for managers to avoid the trap of escalation bias often associated with major strategic decisions. Biyalogorsky, Boulding and Staelin were honored with the Maynard Award, which carries both a plaque and a cash prize, at the American Marketing Association’s 2007 Winter Marketing Educators’ Conference in February.

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News Release

UC Davis Part-Time MBA Ranked in Nation’s Top 9%
Fourth Consecutive Year among U.S News & World Report's Premier Programs

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(Davis, CA) — The UC Davis Part-Time MBA program offered in Sacramento and the San Francisco Bay Area is ranked among the top 9% in the U.S., according to U.S. News & World Report’s latest graduate business school rankings.

At No. 29, this is the fourth consecutive year the UC Davis Part-Time MBA program is among the top AACSB International-accredited part-time MBA programs surveyed. This year, there were 323 part-time MBA programs surveyed.

News Release

UC Davis Full-Time MBA Ranked among Nation’s Premier Programs for 20th Consecutive Year
MBA Programs among Top 10% in U.S.
Record Salary and Bonus

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(Davis, CA) — The UC Davis Graduate School of Management’s Full-Time MBA program is ranked among the premier business schools in the nation for the 20th consecutive year, according to U.S. News & World Report’s latest graduate business school rankings released today.

U.S. News’ latest ranking places the Full-Time MBA program at No. 48, placing it among the top 10% of the 464 Association to Advance Collegiate Schools of Business International’s accredited full-time MBA programs surveyed.

Key statistics from the School’s Full-Time MBA ranking include:

News Release

UC Davis Graduate School of Management partners with Lawrence Livermore and Sandia National Labs to drive technologies from lab to market

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(Davis, Calif.) – With a joint goal of speeding the transfer of new technologies from the laboratory to the commercial marketplace, the UC Davis Graduate School of Management, Lawrence Livermore National Laboratory and Sandia National Laboratories have announced a new partnership for researchers to develop their entrepreneurial skills.

Spotlight Story

Vickie Sherman MBA 13 Finds Her Passion, Her Career—and Herself

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What opportunities, decisions, events have shaped your professional life?

My career path has been a climb across a jungle gym rather than a tangent up a corporate ladder. As a child, I used to thumb through the three-inch JCPenney catalogue, picking out the professional women who I would grow to be. I wanted to rule the world from a corner office in a suit and heels. I wanted to shed my humble origins and become Corporate Barbie.

Spotlight Story

MBA Student Consultants Make an IMPACT
Projects Put Business Needs Front and Center

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Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.