Professor Emeritus Richard Dorf
Technology Ventures: From Idea to Opportunity (McGraw-Hill, 2005), a full-length textbook by Professor Emeritus Richard Dorf and Professor Tom Byers of the Stanford Technology Ventures Program, has shot to number one in sales this year in the market segment that includes engineering schools and engineering management programs in business schools. “This is quite a feat considering this is the first edition of the book, and it usually takes the production of three separate editions before a book becomes the leader in the market,” explains McGraw-Hill representative Suzanne Jeans. The book shows how successful entrepreneurs pursued and realized their dreams, the risks they took, how they recognized useful and profitable ventures, and how they built effective enterprises. The authors rely on real-life examples of successful entrepreneurs, and expand on their methods for success. A bestseller at engineering schools and engineering management programs in business schools, Technology Ventures also has valuable lessons for a more general management school perspective and readership.