Research

Professor Kimberly Elsbach

Professor Kimberly Elsbach’s new book, Organizational Perception Management (Lawrence Erlbaum Associates) was published in April. Her work summarizes research findings from the relatively new domain of study called “organizational perception management” (OPM), which examines how organization spokespersons influence audiences’ perceptions of their organizations in light of both good and bad events (e.g., an organizational innovation or an organizational scandal). Although perception management has been studied at the individual level since the 1960s, organization-level perception management (i.e., tactics designed to affect perceptions of the image, identity or reputation of an organization) was first examined in the 1980s through the study of corporate annual reports and their effects on organizational reputations. In the subsequent decades empirical studies have expanded the domain of OPM to include the management of organizational identities (e.g., what it means to be a “green” organization), as well as the strategic management of specialized organizational images for specific audiences (e.g., what images to present to stockholders vs.. consumers). Elsbach’s book draws on current case studies and empirical and qualitative field research to provide a comprehensive understanding of OPM and its effectiveness. The book is intended for students, scholars and practitioners of organizational management.

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UC Davis Graduate School of Management partners with Lawrence Livermore and Sandia National Labs to drive technologies from lab to market

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(Davis, Calif.) – With a joint goal of speeding the transfer of new technologies from the laboratory to the commercial marketplace, the UC Davis Graduate School of Management, Lawrence Livermore National Laboratory and Sandia National Laboratories have announced a new partnership for researchers to develop their entrepreneurial skills.

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Vickie Sherman MBA 13 Finds Her Passion, Her Career—and Herself

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What opportunities, decisions, events have shaped your professional life?

My career path has been a climb across a jungle gym rather than a tangent up a corporate ladder. As a child, I used to thumb through the three-inch JCPenney catalogue, picking out the professional women who I would grow to be. I wanted to rule the world from a corner office in a suit and heels. I wanted to shed my humble origins and become Corporate Barbie.

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MBA Student Consultants Make an IMPACT
Projects Put Business Needs Front and Center

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Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.

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UC Davis Part-Time MBA in Top 8%, Full-Time MBA in Top 9%
U.S. News & World Report’s latest rankings: This marks the 19th consecutive year our MBA program has been ranked among the best in the nation.

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(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.