Skip to main content

Sponsor Projects: How it Works

Image of Sponsor Projects: How it Works

The GSM Director of Corporate Relations will work closely with sponsor companies to identify specific project opportunities based on the sponsor’s needs and requirements. 

Our approach is to encourage constructive collaboration between the sponsor and the GSM teams to address a clear and specific challenge or explore a distinct business opportunity.

A Hand-Picked Team is Assembled

Once approved by the executive engagement team, the project is assigned to a team of MBA students whose strengths and interests match the scope and need of the effort.  Projects typically involve areas such strategic planning, operational analysis, market opportunity assessment, and organizational effectiveness, but vary based on the specific sponsor situation.

Discovery, Analysis & Conclusions

A typical project lasts 10 weeks, and is split in two phases, the first focused on research and discovery, and the second on analysis, conclusions, and the results presentation.  The student team meets regularly with the corporate sponsor and works under the guidance of a faculty advisor, meeting at least once a week to track progress. The advisor plays a critical role as a sounding board for the students’ ideas and conclusions.

Comprehensive Final Report

A written interim report is provided to the sponsor at the mid-way point; a final report and oral presentation of the team’s findings are presented at the project’s conclusion.

Critical to the success of any engagement is a commitment by the sponsor to devote the necessary time and resources to the project, and to provide the internal information necessary for the teams to understand and address the opportunity.  All confidential information is protected by a nondisclosure agreement.  Participation in the program is contingent upon a qualifying donation, which allows sponsor companies membership into the GSM’s Business Partnership Program.



Log in