Spotlight Story

Weiyuan Zhu
Innovative communication tools to educate the next generation of food producers and consumers for a sustainable future

Weiyuan Zhu is a graduate student in horticulture and agronomy. She loves the outdoors and advocates for healthy and green lifestyle. Originally from China, she has a BSc in ecology and more than 10 years of research and outreach experience in public sectors.

What’s important about your research—and where do you hope to take it?

My interests include food security, energy efficiency, global warming, environmental conservation and sustainable development. Here at UC Davis—the world’s innovation center for agriculture—I am developing adaptation strategies for domestic and international farmers in a changing environment. I’ve also been teaching sustainable agriculture and climate change to audiences ranging from kindergartners to college students to adult farmer trainees and farmers’ advisers.

What are you most passionate about in your work?

I am most passionate about innovative communication tools for sustainable development. Specifically, I am interested in applying Internet, computer and mobile technologies to agricultural and environmental education. I believe that cultivating the next generation of food producers and consumers is among the best investments we can make for a sustainable future.

How will the Business Development Fellows program help you to change the world?

I look forward to exploring innovation management and social entrepreneurship with the excellent faculty, MBA students and other fellows in the program. I wish to contribute to the sustainable development in different cultures by combining my leadership and business ideas with my interdisciplinary background and cross-cultural communication skills.