Associate Director, Marketing and Communications
Marianne Skoczek has more than 25 years of experience as a writer, editor, communicator and marketing professional.
As associate director of marketing and communications, she plays a key role in the planning, development and execution of the Graduate School of Management’s strategic communications and marketing initiatives. She serve as the associate editor of the Innovator digital magazine, produces monthly and quarterly e-newsletters, creates and updates website content, and is the lead editor and manages the production of the School’s student recruitment brochures and collateral.
Skoczek also conceptualizes, creates and produces the Institute for Innovation and Entrepreneurship’s communications and marketing efforts, including the institute website, advertising and outreach, media relations, and other projects. Her contributions include both print and online publications and campaigns, social media outreach and community development, and content creation and approval.
Skoczek’s work at UC Davis has received numerous awards from the Council for Advancement and Support of Education (CASE), including the university’s only 2014 Circle of Excellence (international-level) award for the Graduate School of Management’s student recruitment publications family. The Circle of Excellence awards acknowledge superior accomplishments that have lasting impact, demonstrate the highest level of professionalism and deliver exceptional results.
For five years immediately prior to working at UC Davis, Skoczek had a consultancy, providing communications, editorial, grant writing, outreach and graphic design services to clients in animal welfare and environmental organizations in Northern California. She served as editor of the quarterly, peer-reviewed Journal of Wildlife Rehabilitation for 10 years, and as publications manager at the Peninsula Humane Society and SPCA (San Mateo, Calif.).
Skoczek’s experience in higher education includes the California College of Arts (Oakland and San Francisco, Calif.), where she served as the website and print publications editor, and John F. Kennedy University (Orinda, Calif.), where she was lead editor and writer for all university publications and responsible for media relations strategy and implementation.
Skoczek has a B.A. from Oberlin College, where she earned high honors in English and minors in history and German. She has a certificate in art photography from UC Berkeley and completed the year-long program in hand bookbinding at the Center for the Book (San Francisco). She is passionate about professional development and has attended the past five Symposia on Higher Education Marketing offered by the American Marketing Association. She has completed the certificate program in cross-cultural competency offered by UC Davis and is taking workshops in the diversity certificate program.
A committed environmentalist, Skoczek walks, bikes and uses public transit for everyday transportation. She served on the board of directors of the San Francisco Bicycle Coalition, one of the largest and most effective bike advocacy groups in the U.S.
When not working, Skoczek is typically outdoors and unplugged—or reading. She enjoys hiking, snowshoeing, cycling and swimming, some of these with her dog.