Manages integrated marketing communications strategy and tactical advertising placements, brand-building and collateral that enrich the identity of the School, give recognition for its accomplishments and promote its positive image.

Oversees all electronic/print publications and communications, including the Innovator, the School’s magazine; MBA student recruitment material; content and editing for multiple Web sites; event promotions; and announcements of School news, milestones, accolades and achievements.

Other responsibilities include professional writing assignments; speeches and presentations for dean and other senior staff; development of advertising concepts and placement of print, outdoor, radio, mobile and Web advertising in major media markets; and indirect oversight of more than 100 external vendors, including event service providers, and direct collaboration with teams of graphic artists, Web developers, printers, freelance photographers and writers.