Executive Director, Marketing and Communications
With nearly 20 years experience as a strategic marketing and communications adviser, Akin manages the integrated marketing communications strategy, tactical advertising placements, brand-building and collateral that enrich the identity of the School, give recognition for its accomplishments and raise its visibility
He oversees media relations, web/mobile/social communications and content development, print publications including the Innovator, the School’s award-winning magazine; student recruitment collateral; event promotions; and announcements of School news, milestones, accolades and achievements.
His other responsibilities include high-level communications support for the dean and senior leadership team, including internal and external messaging, speeches, presentations and media relations. He manages advertising campaigns including concepts and placement of print, outdoor, radio, mobile and Web advertising in major media markets; and indirect oversight of more than 30 external vendors, including direct collaboration with teams of graphic artists, Web developers, printers, freelance photographers and writers.
His work has received multiple awards from the Council for Advancement and Support of Education, and he has received three campus “Citation of Excellence” awards from the UC Davis Chancellor for his accomplishments and service to the University.
Before joining UC Davis in 2000, he served as marketing manager for Paul Kagan Associates, a Carmel, Calif.-based global investment research firm specializing in the media and communications industries. Managing a staff of graphic designers while collaborating with satellite offices in Europe and Asia, he was responsible for promoting a large stable of financial services and products, including seminars, newsletters, databooks and consulting targeted to top-level executives, and institutional and individual investors. He reported directly to president and chairman Paul Kagan.
He spent several years in daily newspaper journalism, including stints with the Appeal-Democrat, a 25,000-circulation daily in Marysville, Calif. and The Bakersfield Californian, a 75,000-circulation daily in Bakersfield, Calif.. He covered the gamut, from health care, military affairs, local government and law enforcement to business, environment and politics. He also wrote a weekly column in the mid-1990s about the then-burgeoning Internet.
Akin received his B.A in social sciences from the University of California, Berkeley, in 1992. He earned his Masters of Journalism from UC Berkeley’s Graduate School of Journalism in 1994.