Executive Education Blog http://gsm.ucdavis.edu/executive-education-blog Mon, 22 Sep 2014 01:21:49 -0700 Mon, 22 Sep 2014 01:21:49 -0700 3600 The UC Davis Executive Education Blog <p>This section is dedicated to keeping you up to date with the latest in professional development, program updates, and key insights from our thought leaders here on campus. Visit us here for weekly updates, and feel free to contact us about areas of interest that you’d like to see discussed in future posts.</p> http://gsm.ucdavis.edu/executive-education-blog http://gsm.ucdavis.edu/node/2868 Tue, 24 Jan 2012 08:38:00 -0800 Delight and Inspire: Program Attendees Choose Top Wine Packages <p>Earlier this month, UC Davis Executive Education at the Graduate School of Management brought together over 80 participants for our inaugural Wine Packaging Strategy: Decide, Design, Impress program. To bring an interactive element to the program, we asked participants to bring wine products that “spoke to them” through packaging. Over 40 products were entered in our contest, representing a huge cross-section of wines and packages. The winners were chosen the old fashioned way, with each program attendee (participants and speakers alike) getting a vote.</p> http://gsm.ucdavis.edu/blog-feature/delight-and-inspire-program-attendees-choose-top-wine-packages http://gsm.ucdavis.edu/node/9019 Mon, 23 Jun 2014 09:10:00 -0700 Wine Packaging Strategy Program Convenes the Best and Brightest of the Industry <p>The <a href="http://gsm.ucdavis.edu/wine-packaging-program-home">Wine, Packaging Strategy: Decide, Design, Impress</a> Program at UC Davis is THE place to participate in a cutting-edge, forward-looking discussion around the way consumers will experience wine packaging over the next five years.</p> <p>[embed]</p> <p>If you make packaging or branding and marketing decisions, this is a dialogue in which you need to have a voice! <strong>Expect to show up at the program with your sleeves rolled up</strong>, ready to make some serious decisions about your packaging.  </p> http://gsm.ucdavis.edu/blog-feature/wine-packaging-strategy-program-convenes-best-and-brightest-industry http://gsm.ucdavis.edu/node/8849 Tue, 20 May 2014 08:30:00 -0700 How to Launch a Wine Product Extension: Top Questions to Consider <p><em>Jordan Kivelstadt is the Founder and CEO of Free Flow Wines. He founded Free Flow Wines with Dan Donahoe in 2009, and has been leading the growth of the business since the beginning. He has made wine in four countries, founded his own bottle brand, Kivelstadt Cellars, manages his family’s organic 10-acre Sonoma County, California vineyard and continues to innovate in the industry he loves.</em></p> http://gsm.ucdavis.edu/blog-feature/how-launch-wine-product-extension-top-questions-consider http://gsm.ucdavis.edu/node/8816 Tue, 13 May 2014 13:32:00 -0700 Let’s Get Emotional: Leveraging Wine Packaging to Connect with Your Customers <address>Author of the new best-selling book <a href="http://www.amazon.com/dp/B00F3L5BUU/ref%3Drdr_kindle_ext_tmb">Unraveling the Mysteries of Marketing</a>, <a href="http://gsm.ucdavis.edu/profile/jeffrey-slater">Jeffrey Slater</a> is the Global Director of Marketing for Nomacorc, the leading brand of still wine closures with 2.3 billion corks sold in 2013 and the recently launched sugar cane-based Select Bio. He was most recently the EVP of Marketing for the snack food division at ConAgra Foods.</address> http://gsm.ucdavis.edu/blog-feature/lets-get-emotional-leveraging-wine-packaging-connect-your-customers http://gsm.ucdavis.edu/node/8770 Wed, 30 Apr 2014 11:59:00 -0700 Adventures in Wine Packaging: The Story Behind Coppola’s Black Label Claret <address>Corey Beck is the Director of Winemaking and General Manager of Francis Ford Coppola Winery. From their hands-on techniques in the vineyards to their valuable winemaking goals and analytical feedback, Corey and his team are often regarded as leaders in the wine industry, known for their innovative and engaging approach to their network of 150+ grape growers.</address> http://gsm.ucdavis.edu/blog-feature/adventures-wine-packaging-story-behind-coppolas-black-label-claret http://gsm.ucdavis.edu/node/8761 Thu, 24 Apr 2014 13:11:00 -0700 Wine Executive Program 2014: <p>What does the winery of the future look like? How do you market and brand your wine to differentiate it from the thousands of other competitors on the market? What cutting edge industry research is available to help you guide your wine business decisions? These are just a few of the questions discussed by participants of the 14th Annual <a href="http://gsm.ucdavis.edu/wine-executive-program">UC Davis Wine Executive Program</a>.</p> <p>[embed:1]</p> <p>Over the course of the four-day program, we covered a lot of ground.</p> http://gsm.ucdavis.edu/blog-feature/wine-executive-program-2014-0 http://gsm.ucdavis.edu/node/8707 Wed, 09 Apr 2014 11:41:00 -0700 Rethink your Wine Packaging Strategy: Learn How to Decide, Design, and Impress! <p>You know that wine packaging is a strategic decision.  The people who buy your wine are investing in a promise created by the packaging, closure, label and distribution channel you chose.  But recently, there is a lot of talk in the industry about bags and boxes and kegs, sustainability and carbon footprint, closures…and you may start to wonder what the consumer research really means and what industry insiders really think.</p> http://gsm.ucdavis.edu/blog-feature/rethink-your-wine-packaging-strategy-learn-how-decide-design-and-impress http://gsm.ucdavis.edu/node/8658 Thu, 27 Mar 2014 13:38:00 -0700 Natural vs. Synthetic vs. Screw Caps: Is the Great Wine Closures Debate Coming to A “Close”? <p>When a sommelier – or your spouse or friend – ceremoniously pulls the cork on a bottle of wine, the aromas of flowers or fruit should fill the air. But sometimes the unmistakable funky reek of mold wafts out instead, the hallmark of a “corked” wine.</p> http://gsm.ucdavis.edu/blog-feature/natural-vs-synthetic-vs-screw-caps-great-wine-closures-debate-coming-close http://gsm.ucdavis.edu/node/8634 Wed, 19 Mar 2014 20:01:00 -0700 Be Different, Be Integrated <address>Jeremy Benson is the founder and president of <a href="http://bensonmarketing.com/">Benson Marketing Group</a>, the leading wine marketing agency in the U.S. He is a guest expert lecturer on marketing at the <a href="http://gsm.ucdavis.edu/wine-executive-program">UC Davis Wine Executive Program</a>. The program will be held in Davis from March 23-27, 2014, presented by the Graduate School of Management and the Department of Viticulture and Enology.</address> <p>[image:1]What keeps me up at night? How do we help our clients compete with 130,000 new wines that are sold <em>each vintage</em> in the U.S? </p> <p>That is a daunting task.  But I’m not going to try and tell you there is a panacea, or get preach-y about what you are not doing. We’ve all heard that speech.</p> <p>I can only share with you some ideas that my team uses to address this challenge, whether marketing brands in the U.S. or France.</p> <p>There are two important questions that we winery marketers can ask ourselves: how do we make our brands more different, and how do we integrate sales and marketing functions more effectively?</p> http://gsm.ucdavis.edu/blog-feature/be-different-be-integrated http://gsm.ucdavis.edu/node/8567 Tue, 04 Mar 2014 18:36:00 -0800 By the Numbers: Wine Industry Consumer Trends Impacting your Business <address>Neeraj Singh is a former Associate Client Manager in the Alcohol and Beverage Division at <a href="http://www.nielsen.com/us/en.html">Nielsen</a>, a leading global information company which provides market research, insights &amp; data about what people watch &amp; what people buy. While there, he collected data from retailers and consumers for wine industry clients to provide insights to their marketers and sales teams.</address> http://gsm.ucdavis.edu/blog-feature/numbers-wine-industry-consumer-trends-impacting-your-business http://gsm.ucdavis.edu/node/8485 Mon, 10 Feb 2014 13:09:00 -0800