Wine Executive Program Blog Sun, 20 Apr 2014 14:32:08 -0700 Sun, 20 Apr 2014 14:32:08 -0700 3600 The UC Davis Wine Executive Program Blog <p>This section is dedicated to keeping you up to date with the latest in wine industry news, program updates, and key insights from our thought leaders here on campus. Visit us here, subscribe, and feel free to contact us about areas of interest that you’d like to see discussed in future posts.</p> Mon, 22 Oct 2012 15:03:16 -0700 Wine Executive Program 2014: <p>What does the winery of the future look like? How do you market and brand your wine to differentiate it from the thousands of other competitors on the market? What cutting edge industry research is available to help you guide your wine business decisions? These are just a few of the questions discussed by participants of the 14th Annual <a href="">UC Davis Wine Executive Program</a>.</p> <p>[embed:1]</p> <p>Over the course of the four-day program, we covered a lot of ground.</p> Wed, 09 Apr 2014 11:41:00 -0700 Rethink your Wine Packaging Strategy: Learn How to Decide, Design, and Impress! <p>You know that wine packaging is a strategic decision.  The people who buy your wine are investing in a promise created by the packaging, closure, label and distribution channel you chose.  But recently, there is a lot of talk in the industry about bags and boxes and kegs, sustainability and carbon footprint, closures…and you may start to wonder what the consumer research really means and what industry insiders really think.</p> Thu, 27 Mar 2014 13:38:00 -0700 Natural vs. Synthetic vs. Screw Caps: Is the Great Wine Closures Debate Coming to A “Close”? <p>When a sommelier – or your spouse or friend – ceremoniously pulls the cork on a bottle of wine, the aromas of flowers or fruit should fill the air. But sometimes the unmistakable funky reek of mold wafts out instead, the hallmark of a “corked” wine.</p> Wed, 19 Mar 2014 20:01:00 -0700 By the Numbers: Wine Industry Consumer Trends Impacting your Business <address>Neeraj Singh is a former Associate Client Manager in the Alcohol and Beverage Division at <a href="">Neilsen</a>, a leading global information company which provides market research, insights &amp; data about what people watch &amp; what people buy. While there, he collected data from retailers and consumers for wine industry clients to provide insights to their marketers and sales teams.</address> Mon, 10 Feb 2014 13:09:00 -0800 Wine Executive Program 2014 <p>In its 14th year, the UC Davis <a href="">Wine Executive Program</a> is uniquely designed to teach the fundamentals of winemaking and management skills necessary to be profitable in today’s challenging and dynamic wine industry. Sessions are tailored to help industry leaders grow their businesses by expanding on such topics as building one’s financial acumen and expanding a company’s current marketing and branding strategies.</p> Wed, 09 Oct 2013 11:28:00 -0700 Wine Leaders Enthusiastic About Industry's Future <p>Despite long-term concerns about climate change and regulatory pressures, California wine industry leaders are once again quite bullish about the wine business, according to two new surveys conducted by the University of California, Davis.</p> <p>Findings from the surveys of wine executives and industry professionals will be presented at 8:30 a.m. Tuesday, Sept. 24, during the Wine Industry Financial Symposium at the Napa Valley Marriott in Napa, Calif.</p> Mon, 23 Sep 2013 14:42:00 -0700 Wine in China <p><em>Wayne Batwin is the President of PRIME Market Access International, a management consulting firm. He has more than 34 years of experience in international food and agriculture research and policy, marketing, and market development. Batwin recently retired from the Foreign Agriculture Service of USDA, where from 2006 to 2010 he was the Director of Agricultural Trade Office at the U.S. Consulate in Shanghai, China.</em></p> Tue, 03 Sep 2013 11:59:00 -0700 Reflecting on the U.S. Wine Industry Upswing <p><em><a href="">Robert Smiley</a> is professor emeritus of management and served as dean of the Graduate School of Management from 1989 to 2003. He is co-director with David Block, Chair, Viticulture &amp; Enology Program (V&amp;E), of the U<a href="">C Davis Wine Executive Program</a>.  This year’s program will be on March 24 -28, 2013</em>.</p> Tue, 30 Oct 2012 10:23:00 -0700 Wine Executive Program 2013 <p>Here at UC Davis Executive Education, we’re pleased to announce that registration for the Wine Executive Program 2013 is now open. The program will be held from March 24-28 at our Gallagher Hall Facility. Over the past twelve years, over 700 wine industry executives have attended this unique and informative program.</p> Fri, 12 Oct 2012 13:29:48 -0700 Humanize Your Brand <p><em><a href=";authType=OPENLINK&amp;authToken=Ml-o&amp;locale=en_US&amp;srchid=4f1abacd-57ab-430f-9d8c-6fed7cd5b2e5-0&amp;srchindex=1&amp;srchtotal=4&amp;goback=.fps_PBCK_*1_Josh_Camire_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&amp;pvs=ps&amp;trk=pp_profile_name_link">Josh Camire </a>is the Director of Digital Marketing and Communications at <a href="">Jackson Family Wines</a>.In this blog, he discusses how to humanize your wine brand, and toauthentically connect with your audiences on social platforms.</em></p> <p>When it comes to connecting with any audience, but especially a social audience, the key is to humanize your brand. In doing that, a major obstacle marketers confront is some of the perceived snobbery that is deeply entrenched in the wine industry.</p> Thu, 27 Sep 2012 17:22:00 -0700