Wine Executive Program Blog Tue, 06 Oct 2015 10:57:29 -0700 Tue, 06 Oct 2015 10:57:29 -0700 3600 The UC Davis Wine Executive Program Blog <div class="overview"> <p>This section is dedicated to keeping you up to date with the latest in wine industry news, program updates, and key insights from our thought leaders here on campus. Visit us here, subscribe, and feel free to contact us about areas of interest that you’d like to see discussed in future posts.</p> </div> Mon, 22 Oct 2012 15:03:00 -0700 Premium-minded consumers split wine market, wine execs say. <p>California’s wine industry will continue to split most of its sales above and below the $10-dollar-per-bottle mark, enjoying a rise in overall consumption and a growing emphasis on premium, rather than economy, wines, reported wine industry leaders surveyed by UC Davis.</p> <p>Challenges remain in the form of consolidation in the distribution and retail arms of the industry as well as in water and other environmental issues, the survey respondents said.</p> Wed, 23 Sep 2015 13:12:00 -0700 The 15th Annual Wine Executive Program <p>This past March, the Graduate School of Management, in partnership with the Department of Viticulture and Enology, hosted the 15th annual UC Davis Wine Executive Program. The program is uniquely designed to blend both the business and science of winemaking, teaching the fundamentals of grape growing and winemaking as well as the finance, marketing, and management skills necessary to be profitable in today’s challenging and dynamic wine industry.</p> Tue, 07 Apr 2015 16:00:00 -0700 Enhance your Wine Executive Program Experience <p>We are pleased to offer a special treat for this year’s Wine Executive Program attendees! </p> <p>On Thursday evening, the Confucius Institute at UC Davis is hosting a gala dinner following their symposium “Understanding Jiu: The History and Culture of Alcoholic Beverages in China.”   The dinner ticket price includes a special tasting of many different Chinese jiu, a Chinese-style sit-down dinner, and a short program with remarks by Wente Family Estates Vice President for International Sales Michael Parr addressing marketing wine to China.</p> Thu, 12 Mar 2015 14:49:00 -0700 UC Davis Wine Executive Program March 22-27 <p>With shifts in consumer demographics, scarce water and stiff competition in the global beverage market, how will wine industry leaders adapt to this time of great change and position their businesses for a successful future?</p> <p>The landscape presents opportunities and pitfalls for every player in the wine industry. Against this backdrop, the UC Davis Graduate School of Management and Department of Viticulture and Enology will host the 15th annual UC Davis Wine Executive Program March 22-27 on campus.</p> Mon, 13 Oct 2014 13:45:00 -0700 Delight and Inspire: Program Attendees Choose Top Wine Packages <p>Earlier this month, UC Davis Executive Education at the Graduate School of Management brought together over 80 participants for our inaugural Wine Packaging Strategy: Decide, Design, Impress program. To bring an interactive element to the program, we asked participants to bring wine products that “spoke to them” through packaging. Over 40 products were entered in our contest, representing a huge cross-section of wines and packages. The winners were chosen the old fashioned way, with each program attendee (participants and speakers alike) getting a vote.</p> Mon, 23 Jun 2014 09:10:00 -0700 Wine Packaging Strategy Program Convenes the Best and Brightest of the Industry <p>The <a href="">Wine, Packaging Strategy: Decide, Design, Impress</a> Program at UC Davis is THE place to participate in a cutting-edge, forward-looking discussion around the way consumers will experience wine packaging over the next five years.</p> <p>[embed]</p> <p>If you make packaging or branding and marketing decisions, this is a dialogue in which you need to have a voice! <strong>Expect to show up at the program with your sleeves rolled up</strong>, ready to make some serious decisions about your packaging.  </p> Tue, 20 May 2014 08:30:00 -0700 How to Launch a Wine Product Extension: Top Questions to Consider <p><em>Jordan Kivelstadt is the Founder and CEO of Free Flow Wines. He founded Free Flow Wines with Dan Donahoe in 2009, and has been leading the growth of the business since the beginning. He has made wine in four countries, founded his own bottle brand, Kivelstadt Cellars, manages his family’s organic 10-acre Sonoma County, California vineyard and continues to innovate in the industry he loves.</em></p> Tue, 13 May 2014 13:32:00 -0700 Let’s Get Emotional: Leveraging Wine Packaging to Connect with Your Customers <address>Author of the new best-selling book <a href="">Unraveling the Mysteries of Marketing</a>, <a href="">Jeffrey Slater</a> is the Global Director of Marketing for Nomacorc, the leading brand of still wine closures with 2.3 billion corks sold in 2013 and the recently launched sugar cane-based Select Bio. He was most recently the EVP of Marketing for the snack food division at ConAgra Foods.</address> Wed, 30 Apr 2014 11:59:00 -0700 Adventures in Wine Packaging: The Story Behind Coppola’s Black Label Claret <address>Corey Beck is the Director of Winemaking and General Manager of Francis Ford Coppola Winery. From their hands-on techniques in the vineyards to their valuable winemaking goals and analytical feedback, Corey and his team are often regarded as leaders in the wine industry, known for their innovative and engaging approach to their network of 150+ grape growers.</address> Thu, 24 Apr 2014 13:11:00 -0700 Wine Executive Program 2014: <p>What does the winery of the future look like? How do you market and brand your wine to differentiate it from the thousands of other competitors on the market? What cutting edge industry research is available to help you guide your wine business decisions? These are just a few of the questions discussed by participants of the 14th Annual <a href="">UC Davis Wine Executive Program</a>.</p> <p>[embed:1]</p> <p>Over the course of the four-day program, we covered a lot of ground.</p> Wed, 09 Apr 2014 11:41:00 -0700 Natural vs. Synthetic vs. Screw Caps: Is the Great Wine Closures Debate Coming to A “Close”? <p>When a sommelier – or your spouse or friend – ceremoniously pulls the cork on a bottle of wine, the aromas of flowers or fruit should fill the air. But sometimes the unmistakable funky reek of mold wafts out instead, the hallmark of a “corked” wine.</p> Wed, 19 Mar 2014 20:01:00 -0700 By the Numbers: Wine Industry Consumer Trends Impacting your Business <address>Neeraj Singh is a former Associate Client Manager in the Alcohol and Beverage Division at <a href="">Nielsen</a>, a leading global information company which provides market research, insights &amp; data about what people watch &amp; what people buy. While there, he collected data from retailers and consumers for wine industry clients to provide insights to their marketers and sales teams.</address> Mon, 10 Feb 2014 13:09:00 -0800 Wine Executive Program 2014 <p>In its 14th year, the UC Davis <a href="">Wine Executive Program</a> is uniquely designed to teach the fundamentals of winemaking and management skills necessary to be profitable in today’s challenging and dynamic wine industry. Sessions are tailored to help industry leaders grow their businesses by expanding on such topics as building one’s financial acumen and expanding a company’s current marketing and branding strategies.</p> Wed, 09 Oct 2013 11:28:00 -0700 Wine Leaders Enthusiastic About Industry's Future <p>Despite long-term concerns about climate change and regulatory pressures, California wine industry leaders are once again quite bullish about the wine business, according to two new surveys conducted by the University of California, Davis.</p> <p>Findings from the surveys of wine executives and industry professionals will be presented at 8:30 a.m. Tuesday, Sept. 24, during the Wine Industry Financial Symposium at the Napa Valley Marriott in Napa, Calif.</p> Mon, 23 Sep 2013 14:42:00 -0700 Wine in China <p><em>Wayne Batwin is the President of PRIME Market Access International, a management consulting firm. He has more than 34 years of experience in international food and agriculture research and policy, marketing, and market development. Batwin recently retired from the Foreign Agriculture Service of USDA, where from 2006 to 2010 he was the Director of Agricultural Trade Office at the U.S. Consulate in Shanghai, China.</em></p> Tue, 03 Sep 2013 11:59:00 -0700 Reflecting on the U.S. Wine Industry Upswing <p><em><a href="">Robert Smiley</a> is professor emeritus of management and served as dean of the Graduate School of Management from 1989 to 2003. He is co-director with David Block, Chair, Viticulture &amp; Enology Program (V&amp;E), of the U<a href="">C Davis Wine Executive Program</a>.  This year’s program will be on March 24 -28, 2013</em>.</p> Tue, 30 Oct 2012 10:23:00 -0700 Wine Executive Program 2013 <p>Here at UC Davis Executive Education, we’re pleased to announce that registration for the Wine Executive Program 2013 is now open. The program will be held from March 24-28 at our Gallagher Hall Facility. Over the past twelve years, over 700 wine industry executives have attended this unique and informative program.</p> Fri, 12 Oct 2012 13:29:48 -0700 Humanize Your Brand <p><em><a href=";authType=OPENLINK&amp;authToken=Ml-o&amp;locale=en_US&amp;srchid=4f1abacd-57ab-430f-9d8c-6fed7cd5b2e5-0&amp;srchindex=1&amp;srchtotal=4&amp;goback=.fps_PBCK_*1_Josh_Camire_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&amp;pvs=ps&amp;trk=pp_profile_name_link">Josh Camire </a>is the Director of Digital Marketing and Communications at <a href="">Jackson Family Wines</a>.In this blog, he discusses how to humanize your wine brand, and toauthentically connect with your audiences on social platforms.</em></p> <p>When it comes to connecting with any audience, but especially a social audience, the key is to humanize your brand. In doing that, a major obstacle marketers confront is some of the perceived snobbery that is deeply entrenched in the wine industry.</p> Thu, 27 Sep 2012 17:22:00 -0700 California Wine Industry On Upswing Despite Grape And Labor Shortages, Survey Finds <p>Despite a significant, long-term shortage of grapes and economic pressures that are putting the squeeze on profit margins, California wine industry leaders are cautiously optimistic about the future, according to two new surveys conducted by the University of California, Davis.</p> <p>Findings from the surveys of wine executives and winemakers were presented today during the Wine Industry Financial Symposium at the Napa Valley Marriott in Napa, Calif.</p> Tue, 25 Sep 2012 11:21:00 -0700 The Experience is the Message: Online Marketing for the Wine Industry <address>Jeremy Benson is the founder and president of Benson Marketing Group, the leading wine marketing agency in the U.S. He is a guest expert lecturer on marketing at the <a href="">UC Davis Wine Executive Program</a>, from March 26-29, 2012, presented by the Graduate School of Management and the Department of Viticulture and Enology.</address> <p>In 2012, there’s no need to make a case for social media—it’s ubiquitous, and the necessity of participating in those channels is <a href="">recognized by many wineries</a>. However, the wine industry is very different from other marketplaces, so social media needs to be approached in a unique way. From a business standpoint, we have a challenge because there are 130,000 domestic and imported wines introduced every year, and there are very few companies with significant market share. We’re faced with a market that is incredibly fragmented, making it difficult to develop any kind of brand loyalty.</p> Tue, 08 May 2012 08:23:19 -0700 Wine Executive Program 2012 <p>How will you manage your business during the tight supply of grapes in the coming years? How do you create an effective social media plan?</p> Thu, 12 Apr 2012 12:10:00 -0700