Wine Executive Program Blog

The UC Davis Wine Executive Program Blog

Mon, 22 Oct 2012 15:03:16 -0700

This section is dedicated to keeping you up to date with the latest in wine industry news, program updates, and key insights from our thought leaders here on campus. Visit us here, subscribe, and feel free to contact us about areas of interest that you’d like to see discussed in future posts.

Reflecting on the U.S. Wine Industry Upswing

Tue, 30 Oct 2012 10:23:00 -0700

Robert Smiley is professor emeritus of management and served as dean of the Graduate School of Management from 1989 to 2003. He is co-director with David Block, Chair, Viticulture & Enology Program (V&E), of the UC Davis Wine Executive Program. This year’s program will be on March 24 -28, 2013.

Wine Executive Program 2013

Fri, 12 Oct 2012 13:29:48 -0700

Here at UC Davis Executive Education, we’re pleased to announce that registration for the Wine Executive Program 2013 is now open. The program will be held from March 24-28 at our Gallagher Hall Facility. Over the past twelve years, over 700 wine industry executives have attended this unique and informative program.

Humanize Your Brand

Thu, 27 Sep 2012 17:22:00 -0700

Josh Camire is the Director of Digital Marketing and Communications at Jackson Family Wines.In this blog, he discusses how to humanize your wine brand, and toauthentically connect with your audiences on social platforms.

When it comes to connecting with any audience, but especially a social audience, the key is to humanize your brand. In doing that, a major obstacle marketers confront is some of the perceived snobbery that is deeply entrenched in the wine industry.

The Experience is the Message: Online Marketing for the Wine Industry

Tue, 08 May 2012 08:23:19 -0700

Jeremy Benson is the founder and president of Benson Marketing Group, the leading wine marketing agency in the U.S. He is a guest expert lecturer on marketing at the UC Davis Wine Executive Program, from March 26-29, 2012, presented by the Graduate School of Management and the Department of Viticulture and Enology.

In 2012, there’s no need to make a case for social media—it’s ubiquitous, and the necessity of participating in those channels is recognized by many wineries. However, the wine industry is very different from other marketplaces, so social media needs to be approached in a unique way. From a business standpoint, we have a challenge because there are 130,000 domestic and imported wines introduced every year, and there are very few companies with significant market share. We’re faced with a market that is incredibly fragmented, making it difficult to develop any kind of brand loyalty.

Wine Executive Program 2012

Thu, 12 Apr 2012 12:10:00 -0700

How will you manage your business during the tight supply of grapes in the coming years? How do you create an effective social media plan? Is there a real wine market in China? Participants discussed these questions (and many more) during the 12th Annual UC Davis Wine Executive Program, presented by the UC Davis Graduate School of Management and Department of Viticulture.