Lecturer - Summer 2012
Ph.D., Business Administration (Marketing), University of Kansas
MBA, University of Kansas
Award-winning and published marketing and consumer intelligence expert. Progressively senior experience in: Consumer insights; Market research; Marketing science and analytics; Strategic planning.
Broad-based domestic and international experience with leading brands in diverse categories: Consumer and business services; Fast-moving consumer goods; Health care; Media; Non-profits; Payment methods; Technology; Telecommunications and home entertainment. Skills gained at global corporations, advertising agencies and market research companies.
Brings a mix of solid methodology, analytic flair, people skills and an ideas-driven mentality that embraces change to create an evidence-based decision making culture and to move the business forward. Quickly develops to-the-point insights based on innovative syntheses of both hard numbers and soft observations, leading to new strategies and tactics that generated improved marketplace results.