The Latest
“We Are GSM” - Meet Professor Prasad Naik
An internationally recognized marketing expert, Professor Prasad Naik offers a primer on his allocation and attribution research and strategies, and shares about his love of cooking and paragliding off cliffs in the Bay Area! Watch the video.
"We Are GSM" - Meet Professor Don Palmer
Professor Donald Palmer studies why otherwise law-abiding, ethical and socially responsible people participate in wrongful courses of behavior. His conclusions are based on an understanding of basic psychological, social psychological and sociological processes that shape human behavior. Watch the video.
"We Are GSM" - Meet Professor Ayako Yasuda
Professor of Finance Ayako Yasuda shares about her pioneering research on the private equity industry and the responsible investment movement—as well as her love of food and cooking! Watch the video.
"We Are GSM" - Meet Professor Gina Dokko
Professor Gina Dokko, a leading expert in organizational behavior, specializes in job mobility, with a particular focus on boomerang workers and the advantages of rehiring former employees. Watch the video.
"We Are GSM" - Meet Distinguished Professor Paul Griffin
Distinguished Professor Paul Griffin is a leading international expert on accounting, financial information, and now focuses his research on climate change risks for companies and their emissions disclosures to inform better investors. Watch the video.
"We Are GSM" - Meet Associate Professor Ashwin Aravindakshan
How can brands maximize engagement across Facebook, IG, LinkedIn, Twitter, etc.? Aravindakshan has crunched the data in his marketing research on optimizing ad budgets and creative resources. Watch the video.
"We Are GSM" - Meet Associate Professor Elizabeth Pontikes
Associate Professor Pontikes' experiences at Silicon Valley software startups paved her academic pathway from Yale, Stanford, Chicago Booth, Kellogg and to UC Davis, where she researches market categorization, innovation and technological change. Watch the video.