Despite a significant, long-term shortage of grapes and economic pressures that are putting the squeeze on profit margins, California wine industry leaders are cautiously optimistic about the future, according to two new surveys conducted by the University of California, Davis.
Findings from the surveys of wine executives and winemakers were presented today during the Wine Industry Financial Symposium at the Napa Valley Marriott in Napa, Calif.
In its 14th year, the UC Davis Wine Executive Program is uniquely designed to teach the fundamentals of winemaking and management skills necessary to be profitable in today’s challenging and dynamic wine industry. Sessions are tailored to help industry leaders grow their businesses by expanding on such topics as building one’s financial acumen and expanding a company’s current marketing and branding strategies. In addition, participants will be exposed to the latest state-of-the-art technologies and processes for making and selling wine as demonstrated in the new LEED platinum winery at the Department of Viticulture and Enology. Participants will develop relationships with other key wine industry leaders that will continue long after the program ends. Learn more
More than 700 wine industry executives have attended this unique and informative program over the past twelve years. Join them and register now!
“The Wine Executive Program is an excellent overview of the wine industry from Grape to Bottle. The presenters are top notch and engaging. The topics are extremely relevant to today’s challenges in the wine industry and I would recommend this program to anyone desiring insight into the extremely dynamic and complex industry”
- Chase Cambron, VP Operations, Constellation Wines U.S., Clos Du Bois Winery
Jeremy Benson is the founder and president of Benson Marketing Group, the leading wine marketing agency in the U.S. He is a guest expert lecturer on marketing at the UC Davis Wine Executive Program. The program will be held in Davis from March 23-27, 2014, presented by the Graduate School of Management and the Department of Viticulture and Enology.
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(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.