In its 15th year, the UC Davis Wine Executive Program is uniquely designed to teach the fundamentals of winemaking and management skills necessary to be profitable in today’s challenging and dynamic wine industry. Sessions are tailored to help industry leaders grow their businesses by expanding on such topics as building one’s financial acumen and expanding a company’s current marketing and branding strategies. In addition, participants will be exposed to the latest state-of-the-art technologies and processes for making and selling wine as demonstrated in the world’s first LEED platinum winery at the UC Davis Department of Viticulture and Enology.
Participants will develop relationships with other key wine industry leaders that will continue long after the program ends. Almost 800 wine industry executives have attended this unique and informative program over the past fourteen years. Join them by registering today!
“The Wine Executive Program is an excellent overview of the wine industry from Grape to Bottle. The presenters are top notch and engaging. The topics are extremely relevant to today’s challenges in the wine industry and I would recommend this program to anyone desiring insight into the extremely dynamic and complex industry”
- Chase Cambron, VP Operations, Constellation Wines U.S., Clos Du Bois Winery
You know that wine packaging is a strategic decision. The people who buy your wine are investing in a promise created by the packaging, closure, label and distribution channel you chose. But recently, there is a lot of talk in the industry about bags and boxes and kegs, sustainability and carbon footprint, closures…and you may start to wonder what the consumer research really means and what industry insiders really think.
Jeremy Benson is the founder and president of Benson Marketing Group, the leading wine marketing agency in the U.S. He is a guest expert lecturer on marketing at the UC Davis Wine Executive Program. The program will be held in Davis from March 23-27, 2014, presented by the Graduate School of Management and the Department of Viticulture and Enology.
What keeps me up at night? How do we help our clients compete with 130,000 new wines that are sold each vintage in the U.S?
That is a daunting task. But I’m not going to try and tell you there is a panacea, or get preach-y about what you are not doing. We’ve all heard that speech.
I can only share with you some ideas that my team uses to address this challenge, whether marketing brands in the U.S. or France.
There are two important questions that we winery marketers can ask ourselves: how do we make our brands more different, and how do we integrate sales and marketing functions more effectively?
UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark
Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.
(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.