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With shifts in consumer demographics, scarce water and stiff competition in the global beverage market, how will wine industry leaders adapt to this time of great change and position their businesses for a successful future?
The landscape presents opportunities and pitfalls for every player in the wine industry. Against this backdrop, the UC Davis Graduate School of Management and Department of Viticulture and Enology will host the 15th annual UC Davis Wine Executive Program March 22-27 on campus.
Jun 23, 2014By Dr. Angela Stopper, UC Davis Executive Education, Graduate School of Management
Earlier this month, UC Davis Executive Education at the Graduate School of Management brought together over 80 participants for our inaugural Wine Packaging Strategy: Decide, Design, Impress program. To bring an interactive element to the program, we asked participants to bring wine products that “spoke to them” through packaging. Over 40 products were entered in our contest, representing a huge cross-section of wines and packages. The winners were chosen the old fashioned way, with each program attendee (participants and speakers alike) getting a vote.
If you make packaging or branding and marketing decisions, this is a dialogue in which you need to have a voice! Expect to show up at the program with your sleeves rolled up, ready to make some serious decisions about your packaging.
Jordan Kivelstadt is the Founder and CEO of Free Flow Wines. He founded Free Flow Wines with Dan Donahoe in 2009, and has been leading the growth of the business since the beginning. He has made wine in four countries, founded his own bottle brand, Kivelstadt Cellars, manages his family’s organic 10-acre Sonoma County, California vineyard and continues to innovate in the industry he loves.
Author of the new best-selling book Unraveling the Mysteries of Marketing, Jeffrey Slater is the Global Director of Marketing for Nomacorc, the leading brand of still wine closures with 2.3 billion corks sold in 2013 and the recently launched sugar cane-based Select Bio. He was most recently the EVP of Marketing for the snack food division at ConAgra Foods.
Corey Beck is the Director of Winemaking and General Manager of Francis Ford Coppola Winery. From their hands-on techniques in the vineyards to their valuable winemaking goals and analytical feedback, Corey and his team are often regarded as leaders in the wine industry, known for their innovative and engaging approach to their network of 150+ grape growers.
What does the winery of the future look like? How do you market and brand your wine to differentiate it from the thousands of other competitors on the market? What cutting edge industry research is available to help you guide your wine business decisions? These are just a few of the questions discussed by participants of the 14th Annual UC Davis Wine Executive Program.
Over the course of the four-day program, we covered a lot of ground.
When a sommelier – or your spouse or friend – ceremoniously pulls the cork on a bottle of wine, the aromas of flowers or fruit should fill the air. But sometimes the unmistakable funky reek of mold wafts out instead, the hallmark of a “corked” wine.
Neeraj Singh is a former Associate Client Manager in the Alcohol and Beverage Division at Nielsen, a leading global information company which provides market research, insights & data about what people watch & what people buy. While there, he collected data from retailers and consumers for wine industry clients to provide insights to their marketers and sales teams.
In its 14th year, the UC Davis Wine Executive Program is uniquely designed to teach the fundamentals of winemaking and management skills necessary to be profitable in today’s challenging and dynamic wine industry. Sessions are tailored to help industry leaders grow their businesses by expanding on such topics as building one’s financial acumen and expanding a company’s current marketing and branding strategies.
Despite long-term concerns about climate change and regulatory pressures, California wine industry leaders are once again quite bullish about the wine business, according to two new surveys conducted by the University of California, Davis.
Findings from the surveys of wine executives and industry professionals will be presented at 8:30 a.m. Tuesday, Sept. 24, during the Wine Industry Financial Symposium at the Napa Valley Marriott in Napa, Calif.
Wayne Batwin is the President of PRIME Market Access International, a management consulting firm. He has more than 34 years of experience in international food and agriculture research and policy, marketing, and market development. Batwin recently retired from the Foreign Agriculture Service of USDA, where from 2006 to 2010 he was the Director of Agricultural Trade Office at the U.S. Consulate in Shanghai, China.
Robert Smiley is professor emeritus of management and served as dean of the Graduate School of Management from 1989 to 2003. He is co-director with David Block, Chair, Viticulture & Enology Program (V&E), of the UC Davis Wine Executive Program. This year’s program will be on March 24 -28, 2013.
Here at UC Davis Executive Education, we’re pleased to announce that registration for the Wine Executive Program 2013 is now open. The program will be held from March 24-28 at our Gallagher Hall Facility. Over the past twelve years, over 700 wine industry executives have attended this unique and informative program.
Josh Camire is the Director of Digital Marketing and Communications at Jackson Family Wines.In this blog, he discusses how to humanize your wine brand, and toauthentically connect with your audiences on social platforms.
When it comes to connecting with any audience, but especially a social audience, the key is to humanize your brand. In doing that, a major obstacle marketers confront is some of the perceived snobbery that is deeply entrenched in the wine industry.
Despite a significant, long-term shortage of grapes and economic pressures that are putting the squeeze on profit margins, California wine industry leaders are cautiously optimistic about the future, according to two new surveys conducted by the University of California, Davis.
Findings from the surveys of wine executives and winemakers were presented today during the Wine Industry Financial Symposium at the Napa Valley Marriott in Napa, Calif.
Jeremy Benson is the founder and president of Benson Marketing Group, the leading wine marketing agency in the U.S. He is a guest expert lecturer on marketing at the UC Davis Wine Executive Program, from March 26-29, 2012, presented by the Graduate School of Management and the Department of Viticulture and Enology.
In 2012, there’s no need to make a case for social media—it’s ubiquitous, and the necessity of participating in those channels is recognized by many wineries. However, the wine industry is very different from other marketplaces, so social media needs to be approached in a unique way. From a business standpoint, we have a challenge because there are 130,000 domestic and imported wines introduced every year, and there are very few companies with significant market share. We’re faced with a market that is incredibly fragmented, making it difficult to develop any kind of brand loyalty.
How will you manage your business during the tight supply of grapes in the coming years? How do you create an effective social media plan? Is there a real wine market in China? Participants discussed these questions (and many more) during the 12th Annual UC Davis Wine Executive Program, presented by the UC Davis Graduate School of Management and Department of Viticulture.
UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark
Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.
(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.