Since our charter class graduated more than 25 years ago, alumni
from the UC Davis Graduate School of Management have been making
their presence known around the world.
Our graduates are CEOs, vice presidents, chief financial
officers, chief operating officers and entrepreneurs. Around the
globe, they have taken prominent roles as international business
leaders in a wide range of industries and organizations.
Graduate School of Management alumni are actively involved in
their communities, and they make time for mentoring, advising and
assisting current students and networking with fellow graduates.
Reflecting on the U.S. Wine Industry Upswing
Robert Smiley is professor emeritus of management and served as dean of the Graduate School of Management from 1989 to 2003. He is co-director with David Block, Chair, Viticulture & Enology Program (V&E), of the UC Davis Wine Executive Program. This year’s program will be on March 24 -28, 2013.
Wine Executive Program 2013
Registration Now Open!
Here at UC Davis Executive Education, we’re pleased to announce that registration for the Wine Executive Program 2013 is now open. The program will be held from March 24-28 at our Gallagher Hall Facility. Over the past twelve years, over 700 wine industry executives have attended this unique and informative program.
Humanize Your Brand
Digital Marketing in the Wine Industry
Josh Camire is the Director of Digital Marketing and Communications at Jackson Family Wines.In this blog, he discusses how to humanize your wine brand, and toauthentically connect with your audiences on social platforms.
When it comes to connecting with any audience, but especially a social audience, the key is to humanize your brand. In doing that, a major obstacle marketers confront is some of the perceived snobbery that is deeply entrenched in the wine industry.
The Experience is the Message: Online Marketing for the Wine Industry
In 2012, there’s no need to make a case for social media—it’s ubiquitous, and the necessity of participating in those channels is recognized by many wineries. However, the wine industry is very different from other marketplaces, so social media needs to be approached in a unique way. From a business standpoint, we have a challenge because there are 130,000 domestic and imported wines introduced every year, and there are very few companies with significant market share. We’re faced with a market that is incredibly fragmented, making it difficult to develop any kind of brand loyalty.
Wine Executive Program 2012
Growing Skills from The Ground Up
How will you manage your business during the tight supply of grapes in the coming years? How do you create an effective social media plan? Is there a real wine market in China? Participants discussed these questions (and many more) during the 12th Annual UC Davis Wine Executive Program, presented by the UC Davis Graduate School of Management and Department of Viticulture.