Wine Executive Program Blog
Premium-minded consumers split wine market, wine execs say.
Summary of Bob Smiley's Annual Wine Industry Survey
California’s wine industry will continue to split most of its sales above and below the $10-dollar-per-bottle mark, enjoying a rise in overall consumption and a growing emphasis on premium, rather than economy, wines, reported wine industry leaders surveyed by UC Davis.
Challenges remain in the form of consolidation in the distribution and retail arms of the industry as well as in water and other environmental issues, the survey respondents said.
The 15th Annual Wine Executive Program
“A wonderful program delivered by the top experts of the industry.” Ben Williams, VP of Sales at Wattle Creek Winery
This past March, the Graduate School of Management, in partnership with the Department of Viticulture and Enology, hosted the 15th annual UC Davis Wine Executive Program. The program is uniquely designed to blend both the business and science of winemaking, teaching the fundamentals of grape growing and winemaking as well as the finance, marketing, and management skills necessary to be profitable in today’s challenging and dynamic wine industry.
We are pleased to offer a special treat for this year’s Wine Executive Program attendees!
On Thursday evening, the Confucius Institute at UC Davis is hosting a gala dinner following their symposium “Understanding Jiu: The History and Culture of Alcoholic Beverages in China.” The dinner ticket price includes a special tasting of many different Chinese jiu, a Chinese-style sit-down dinner, and a short program with remarks by Wente Family Estates Vice President for International Sales Michael Parr addressing marketing wine to China.
With shifts in consumer demographics, scarce water and stiff competition in the global beverage market, how will wine industry leaders adapt to this time of great change and position their businesses for a successful future?
The landscape presents opportunities and pitfalls for every player in the wine industry. Against this backdrop, the UC Davis Graduate School of Management and Department of Viticulture and Enology will host the 15th annual UC Davis Wine Executive Program March 22-27 on campus.
Earlier this month, UC Davis Executive Education at the Graduate School of Management brought together over 80 participants for our inaugural Wine Packaging Strategy: Decide, Design, Impress program. To bring an interactive element to the program, we asked participants to bring wine products that “spoke to them” through packaging. Over 40 products were entered in our contest, representing a huge cross-section of wines and packages. The winners were chosen the old fashioned way, with each program attendee (participants and speakers alike) getting a vote.
The Wine, Packaging Strategy: Decide, Design, Impress Program at UC Davis is THE place to participate in a cutting-edge, forward-looking discussion around the way consumers will experience wine packaging over the next five years.
If you make packaging or branding and marketing decisions, this is a dialogue in which you need to have a voice! Expect to show up at the program with your sleeves rolled up, ready to make some serious decisions about your packaging.
Jordan Kivelstadt is the Founder and CEO of Free Flow Wines. He founded Free Flow Wines with Dan Donahoe in 2009, and has been leading the growth of the business since the beginning. He has made wine in four countries, founded his own bottle brand, Kivelstadt Cellars, manages his family’s organic 10-acre Sonoma County, California vineyard and continues to innovate in the industry he loves.
What does the winery of the future look like? How do you market and brand your wine to differentiate it from the thousands of other competitors on the market? What cutting edge industry research is available to help you guide your wine business decisions? These are just a few of the questions discussed by participants of the 14th Annual UC Davis Wine Executive Program.
Over the course of the four-day program, we covered a lot of ground.
When a sommelier – or your spouse or friend – ceremoniously pulls the cork on a bottle of wine, the aromas of flowers or fruit should fill the air. But sometimes the unmistakable funky reek of mold wafts out instead, the hallmark of a “corked” wine.
In its 14th year, the UC Davis Wine Executive Program is uniquely designed to teach the fundamentals of winemaking and management skills necessary to be profitable in today’s challenging and dynamic wine industry. Sessions are tailored to help industry leaders grow their businesses by expanding on such topics as building one’s financial acumen and expanding a company’s current marketing and branding strategies.
Despite long-term concerns about climate change and regulatory pressures, California wine industry leaders are once again quite bullish about the wine business, according to two new surveys conducted by the University of California, Davis.
Findings from the surveys of wine executives and industry professionals will be presented at 8:30 a.m. Tuesday, Sept. 24, during the Wine Industry Financial Symposium at the Napa Valley Marriott in Napa, Calif.
Wayne Batwin is the President of PRIME Market Access International, a management consulting firm. He has more than 34 years of experience in international food and agriculture research and policy, marketing, and market development. Batwin recently retired from the Foreign Agriculture Service of USDA, where from 2006 to 2010 he was the Director of Agricultural Trade Office at the U.S. Consulate in Shanghai, China.
Here at UC Davis Executive Education, we’re pleased to announce that registration for the Wine Executive Program 2013 is now open. The program will be held from March 24-28 at our Gallagher Hall Facility. Over the past twelve years, over 700 wine industry executives have attended this unique and informative program.
Josh Camire is the Director of Digital Marketing and Communications at Jackson Family Wines.In this blog, he discusses how to humanize your wine brand, and toauthentically connect with your audiences on social platforms.
When it comes to connecting with any audience, but especially a social audience, the key is to humanize your brand. In doing that, a major obstacle marketers confront is some of the perceived snobbery that is deeply entrenched in the wine industry.
Despite a significant, long-term shortage of grapes and economic pressures that are putting the squeeze on profit margins, California wine industry leaders are cautiously optimistic about the future, according to two new surveys conducted by the University of California, Davis.
Findings from the surveys of wine executives and winemakers were presented today during the Wine Industry Financial Symposium at the Napa Valley Marriott in Napa, Calif.
In 2012, there’s no need to make a case for social media—it’s ubiquitous, and the necessity of participating in those channels is recognized by many wineries. However, the wine industry is very different from other marketplaces, so social media needs to be approached in a unique way. From a business standpoint, we have a challenge because there are 130,000 domestic and imported wines introduced every year, and there are very few companies with significant market share. We’re faced with a market that is incredibly fragmented, making it difficult to develop any kind of brand loyalty.