Opening Night & Gala Dinner: Tuesday, June 3, 6:00 PM
On Tuesday, June 3rd, all program participants are cordially invited to the opening night of this new program to enjoy dinner and networking opportunities. This reception and dinner will provide you with an opportunity to socialize and connect with other industry executives and begin important discussions about the hot topics in wine packaging today.
Program Sessions: Wednesday, June 4, 8:00 AM – 6:00 PM
Crash-Course on Design Thinking
In our opening session, you will have the opportunity to engage in a fast-paced design thinking exercise with experts from the award winning global design firm, IDEO. The session is meant to stir your creative thinking about packaging innovations that could touch the wine industry, and get you ready for a day of discussion, debate and discovery.
Applying Research to Package Decisions
Improve your odds of a successful package design or revision by doing your homework. In this session, participants will review best practices in using research and data in the design phase as well as in choosing the best package, including idea generation, decision criteria, cost and distribution aspects, and a case study. You’ll come away understanding the good, the bad, and the potential pitfalls you will come up against when making packaging decisions.
You’ll also hear from UC Davis researchers regarding the findings of new research on closure technology led by Dr. Andrew Waterhouse. Be the first to ask pressing questions about this topic and get your answers directly from the experts.
Consumer and Retail Trends
Hear the latest proprietary wine industry market trends data directly from the researchers at Neilsen. Discover which packages are making a splash, and which packages are just sinking?
You’ll also have the opportunity to discover how consumers actually choose versus what they say they will do when selecting wine. This will include an engaging discussion with industry insiders and noted retail and restaurant experts. In this session, you will get the opportunity to discuss what consumer decisions and trends truly mean for your business and get a chance to talk to individuals on the front lines of you product’s value chain.
Real World Case Studies
After lunch, you’ll have the opportunity to hear from individuals who have lead their wineries through package design revolutions, using packaging to launch new products and reach new markets. Hear directly from the inside what went well, what could have gone better, and the unexpected obstacles that needed to be overcome. Ask questions and get answers while working through a packaging decision tree tool designed specifically for this program.
What’s New in Glass and Sustainable Alternatives?
See what your glass partner can offer you that will set your product apart, and then hear from others in the industry about alternatives to glass that you may want to consider. This conversation is designed to give you the latest ideas and open you up to new ways of thinking by discussing current trends and what they really mean to you.
Conversations that Matter: Fads, Trends and Launches from the Wine Industry
What’s new, what’s coming, what should we be watching? In this session, you will be given the opportunity to talk with industry insiders and debate their predictions for the future. We’ll talk through what’s happening today and what fads and trends are on the horizon. Come and participate in a good-spirited debate with some of the industry’s most opinionated thought leaders.
UPDATE: Andrew Barkett is leaving his post as senior engineer at Facebook to bring his decade of experience in Silicon Valley to become the first-ever chief technology officer for the Republican National Committee.The June 4 announcement has stirred a whirlwind of media coverage, including the Huffington Post and Washington Post.Bark
Agilent Technologies’ Electronic Measurement Group is a $3.6 billion business that over the past decade has seen a dramatic shift in its customer base from U.S., and Western European customers to predominantly Asia-based customers. Today, the majority of the division’s revenues are generated outside of the U.S., with an increasing concentration in China.
(Davis, CA) — The UC Davis Graduate School of Management’s full-time MBA program has been ranked among the top six percent of AACSB International-accredited programs nationwide, according to U.S. News & World Report’s latest graduate business school rankings released today.