Skip to main content


For this program, we have pulled together a unique group of experts to discuss the important aspects of Wine Packaging Strategy.

Wine Packaging Program - Speakers

Image of Key Note Speaker:  Vivian Barad

Key Note Speaker: Vivian Barad
Senior Project Lead and Industrial Designer at IDEO

Ms. Barad is a Senior Design Lead at IDEO. She contributes to projects that span across business strategy, consumer products and services, with a focus on the intersection of Food & Beverage and Health. Clients include the CDC, Kimberly-Clark, Campbell’s, St. Joseph’s Health System, ConAgra, Medtronic, Whitewave and Pernod-Ricard. Present in all of Ms. Barad’s work are a keen eye to visual details, a passion for a great narrative and a strong desire to simplify.

Image of Key Note Speaker: Judy Guo

Key Note Speaker: Judy Guo
Materials and Manufacturing Engineer at IDEO

Ms. Guo is a principal engineer at IDEO, specializing in package design, materials, and manufacturing. In this role, she works with project teams and clients to design and help bridge the gap between the conceptual stages of product and package design into development and commercialization. She’s worked across an array of industries and brands over the years, from wine to cosmetics to start-up consumer electronics to soft goods, and has passion for packaging’s impact on behavior, our systems, and the environment.

Image of Corey Beck

Corey Beck
GM/Director of Winemaking for Coppola

Director of Winemaking and General Manager Corey Beck has more than 20 years of experience in the wine industry. Corey began his career in viticulture quite by accident, tagging alongside his grandfather who was the vineyard manager for Napa Valley’s renowned Chateau Montelena. Born and raised in Calistoga, Beck spent summer vacations working in the vineyards.

Image of John Conover

John Conover
General Manager of PlumpJack Winery and Partner in CADE Winery

Longtime wine industry executive Mr. Conover is General Manager of PlumpJack Winery and Partner in CADE Winery. He helped focus the direction of PlumpJack on Cabernet Sauvignon, the varietal that achieves unparalleled expression in the Oakville region of Napa Valley. The results have been high critical acclaim for our Estate and Reserve Cabernet Sauvignon wines, including many 90+ scores and Wine Enthusiast’s designation of our 2001 Estate Cabernet Sauvignon as “The Number One Wine in the World.” Our PlumpJack Reserve Chardonnay is a regular favorite at the White House.

Image of Alison Crowe

Alison Crowe
Director of Winemaking of Plata Wine Partners and Winemaker for Garnet Vineyards

With over 15 years’ experience in the wine industry, Ms. Crowe helped found Napa-based Plata Wine Partners to create wine brands with compelling stories backed by unparalleled quality. Crowe is the Director of Winemaking for Plata Wine Partners (formed in 2005) as well as Winemaker for Garnet Vineyards, a small cool-climate Pinot Noir and Chardonnay brand. Crowe sources her wines from within her company’s 10,000+ acres of premium North and Central Coast vineyards, literally growing her client’s projects from the ground up. 

Image of Dale DeVore

Dale DeVore
Director of the Product Design for the Ardagh Group

Mr. DeVore is Director of the Product Design for the Ardagh Group with headquarters in Muncie Indiana. Has spent 40 plus years designing and developing a verity of new glass container shapes and images and has been issued over 30 US Design Patents for various container designs for major North American Wine, Spirits & Food companies. He has been instrumental in  helping to develop new glass container designs for several west coast wine companies like, Bronco, Constellation Brands, Kendall Jackson, Korbel, Ste.

Image of Paul Franson

Paul Franson
Senior Correspondent at Wines & Vines

Mr. Franson writes about wine and winemaking for both consumers and the wine business. He was formerly editor of a national business magazine, and has written for many publications, including Wine Business Monthly, Wine Enhusiast, Decanter, The San Francisco Chronicle, Food & Wine and the Napa Valley Register, as well as his own newsletter NapaLife. He maintains two websites, and Franson wrote Spinning the Bottle, a book about wine industry public relations with Harvey Posert, and is working on another wine marketing book.

Image of Tim Keller

Tim Keller
Founder and CEO of VinPerfect

Mr. Keller is a UC Davis trained winemaker with over 13 years experience in the California wine industry. He has served as a winemaker in the Stag’s Leap District of Napa and Sonoma’s Russian River Valley, among others. In addition to leading the VinPerfect team, Keller serves as a winemaking consultant for Alta Ridge Vineyards. He invented the VinPerfect screw cap during his MBA studies at UC Davis in 2007, and led his team to victory in the 2008 Big Bang! business plan competition. Keller graduated with his MBA that same year.

Image of Jordan Kivelstadt

Jordan Kivelstadt
Founder and CEO of Free Flow Wines

Mr. Kivelstadt founded Free Flow Wines with Dan Donahoe in 2009, and has been leading the growth of the business since the beginning. Kivelstadt was trained as an engineer at Tufts University before moving on to management consulting for over two years. In 2006, Kivelstadt began his career in the wine industry as production manager for The Donum Estate. Since then he has made wine in four countries, founded his own bottle brand, Kivelstadt Cellars, manages his family’s organic 10-acre Sonoma County, California vineyard and continues to innovate in the industry he loves.

Image of Dr. James T. Lapsley

Dr. James T. Lapsley
Researcher at the University of California's Agricultural Issues Center and Adjunct Associate Professor in the Department of Viticulture and Enology, UC Davis

Dr. Lapsley is an internationally known author, winemaker, and instructor. His main areas of research are the economics of wine production and marketing, and the history of California wine. Lapsley has authored Bottled Poetry, a history of the emergence of the Napa Valley as it evolved into California’s premiere wine region. He co-edited, along with Kirby Mouton, Successful Wine Marketing, which was awarded the OIV Grand Prize in 2001 for the Best Book on Wine Economics.

Image of William L. Leigon

William L. Leigon
President of Jamieson Ranch Vineyards

Mr. Leigon brings decades of wine industry experience to Jamieson Ranch Vineyards, most recently serving for 12 years as President of Hahn Family Wines. Leigon is an industry innovator and visionary, having pioneered the use of the Internet and social media to build and market Hahn Family Wine brands, leading to increased international recognition. Leigon successfully introduced Cycles Gladiator, an everyday wine, which followed the groundbreaking success of HRM Rex Goliath, which was successfully sold by Hahn to Constellation Brands.

Image of Teresa Mengali

Teresa Mengali
Production Manager for Truett-Hurst, Inc.

Ms. Mengali is the Production Manager for Truett-Hurst, Inc., a publicly owned wine producer of premium and super-premium wines. Notable for launching “first-of-its-kind” innovative packaging, Truett Hurst is focused on creating a new way of thinking in the wine industry that promotes changes in the way people buy and enjoy wine. 

Image of Patrick Merrill

Patrick Merrill
Co-founder and General Partner of Merrill Research

Before founding Merrill Research in 1986, Mr. Merrill had been the Director of Marketing Research for Regis McKenna Inc. a leading high tech marketing strategy and communications consultancy. He was responsible for all primary and secondary research activities for RMI on a worldwide basis. Prior to Regis McKenna Inc., Mr. Merrill’s experience included senior research positions at Activision, Levi Strauss & Co., Joseph Schlitz Brewing Co. and Heublein Wines.

Image of Christian Miller

Christian Miller
Proprietor of Full Glass Research

Mr. Miller is the proprietor of Full Glass Research and helped found, where he is responsible for research design and analysis. Wine Opinions maintains a representative consumer panel of over 8000 high-frequency and high-end wine consumers and a trade panel of over 2500 employees and owners working in the U.S. wine trade. These unique panels are used for market research by wineries, importers, consultants and appellations to better understand trade and consumer trends.

Image of Dr. Anita Oberholster

Dr. Anita Oberholster
Cooperative Extension Specialist in Enology at UC Davis

Dr. Oberholster joined the department April 2011 as a new Cooperative Extension Specialist in Enology. During her PhD studies, she was involved in the development of the mouth-feel wheel for red wine and investigated the changes in polymeric pigment structure and composition with wine aging. Dr. Oberholster’s research focuses on both wine and analytical chemistry. Her research focuses mainly on the Influence of different winemaking techniques on phenol composition and quality.

Image of Andrew Sauber

Andrew Sauber
Sustainability Manager at Owens-Illinois

Mr. Sauber serves as Sustainability Manager for Owens-Illinois, Inc., a global manufacturer of glass containers serving food and beverage industries worldwide. In this role, Mr. Sauber draws on his passion for the environment to promote harmony between people and planet, bringing triple bottom-line value to the company.

Image of Jeffrey Slater

Jeffrey Slater
Global Director of Marketing for Nomacorc

Author of the new best-selling book UNRAVELING THE MYSTERIES OF MARKETING, Mr. Slater is an experienced marketing professional whose successful bakery business was on Inc Magazine’s fastest growing 500 in 1985. With his wife, he built a nationally recognized wholesale bakery business called Rachel’s Brownies. National publicity included articles in The New York Times, USA Today and Philadelphia Magazine. He also appeared on CNN, The Phil Donahue Show, Charlie Rose and many others national and syndicated talk shows.

Image of And Your Host:  UC Davis Graduate School of Management, Executive Education

And Your Host: UC Davis Graduate School of Management, Executive Education
Dr. Angela L.M. Stopper, Director of Program Innovations

Dr. Stopper is the Director of Program Innovations at the UC Davis Graduate School of Management (GSM), where she oversees the development and delivery of innovative management and leadership development programming for the School. To do so, she partners with faculty, deans, staff and business leaders to create compelling credit and noncredit curriculum offerings, delivered in both face-to-face and online formats, to differentiate the School in the competitive market.

Log in