In the News

Groceries Galore: Big-box Retailers Add Competition to Local Market

Why are Target and Walmart jumping into the grocery business? “Because they can,” said Olivier Rubel, assistant professor of marketing at the UC Davis Graduate School of Management. “They are super giants. They have the supply chain to allow them to bring the supplies into the store,” Rubel noted. “It’s a way to build up traffic and expand their market.”