Award

2019 Paul Green Award

Top Award for Marketing Research

Assistant Professor Mike Palazzolo won the 2019 Paul Green Award for his paper “Frugality is Hard to Afford.” The annual award recognizes the best article in the Journal of Marketing Research with the greatest potential to contribute to the theory, methods, and practice of marketing. This is the first time that a GSM faculty member has received this award. 

https://www.ama.org/2020/03/20/frugality-is-hard-to-afford/