Melinda Ornburg Bay Area MBA Looks at Marketing Like a Detective
Former Forensic Anthropologist Now Studies Customer Clues
Ornburg says that marketing and forensic anthropology have a lot in common. “A lot of the marketing I like reminds me of forensic anthropology,” she says. “In forensic anthropology, you’re trying to solve this case and it’s like a puzzle that you have to come at from different angles.”
“With marketing you’re trying to attract customers. You can do it in a number of different ways. You have to be strategic about it and you have to be constantly thinking as the customer. It’s like detective work.” Read More
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