Melinda Ornburg Bay Area MBA Looks at Marketing Like a Detective
Former Forensic Anthropologist Now Studies Customer Clues

Ornburg says that marketing and forensic anthropology have a lot in common. “A lot of the marketing I like reminds me of forensic anthropology,” she says. “In forensic anthropology, you’re trying to solve this case and it’s like a puzzle that you have to come at from different angles.”

“With marketing you’re trying to attract customers. You can do it in a number of different ways. You have to be strategic about it and you have to be constantly thinking as the customer. It’s like detective work.” Read More 

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Self-Paced Part-Time MBA | 24-48 Month Degree Options
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Our Bay Area MBA program is a transformational experience where you’ll learn to think in new ways, expand your network and change the world. You’ll feel the energy and the camaraderie from day one.

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