The Global Agribusiness Entrepreneur: Symposium Series in China

Throughout China today, the agricultural industry is transforming its traditional farming techniques towards modern mechanization. For all industry practitioners at every level of the agricultural supply chain, there is a need to learn practical knowledge about the latest techniques and technologies. China’s agricultural businesses need to scale up in order to meet the demands of a growing and discerning customer base.

We are pleased to announce the launch of our new symposium series in China, specifically designed to address this need. In assembling this program, we’ve taken our signature approach: identifying key industry challenges nationally and globally, and providing hands-on education using sustainable learning techniques from world class experts who will present a practical information about core issues.

The Program

This program has been designed to enable senior agribusiness executives to actively participate, learn, and put their new knowledge to use in their businesses. Each participant will complete a business “growth plan” that can be immediately applied to their business contexts.

Before, during and after the sessions, participants will be provided with background material to become familiar with the discussion topics, as well as the action plan templates that will allow them to implement what they’ve learned back at the office. Program topics will include:

  • Global opportunities for trade in Chinese agricultural products and services
  • Investment and financing opportunities and strategies
  • Business acumen to grow and scale your business
  • Hiring and keeping the best talent
  • Best practices in food safety
  • Successful global organic farming

Experts with a Capital “E”

Program content will be delivered by leading industry and agricultural faculty experts with practical knowledge and proven track records of success in their fields. These experts bring deep knowledge and insight about the China, U.S., and global market place to the table. Experts include Keith Schneller, Director of UC Agricultural Trade Office in Shanghai, Colin Carter, Distinguished Professor of Agricultural Economics at UC Davis, Wayne Batwin, President, Prime Market Access International, and Juergen Voegele, Director, Agriculture and Rural Development Department, Sustainable Development, World Bank.

Perhaps the best example of our panel of industry leaders is Charles Sweat, CEO of Earthbound Farm. He will lead attendees through an interactive case study, telling the story of how Earthbound Farm grew from a family owned business with two acres to an international success in organic farming.

The case study will cover details of how the owners selected their site and determined the best crops to grow; how they financed their business; how they added mechanization to grow their business; how they dealt with a significant food safety issue that affected an entire industry; and how the business was transformed to focus on the organic produce sector today.

If you’re involved in the agribusiness sector and want to explore program offering at the UC Davis Graduate School of Management, Executive Education, please contact Wendy Beecham today.