Summer Internship Series: Modcloth
Jessa is interning at the ever-hip company Modcloth! Read on to find out more about the culture, the analytics and the fashion!
I am firmly entrenched in my internship at Modcloth. It has been a hectic first few weeks. I had work waiting for me when I walked in the door. Not to mention I had to dive into Google Analytics, RJ Metrics, Omniture and start crunching the numbers. Craziness! But it has been a fun ride. It is amazing how much information is available on your customer. It makes building a CRM strategy so much clearer and personalized.
My project is to help define an international market strategy. With Modcloth growing in a global landscape it is important to define barriers to international business and create solutions. Ecommerce is an extremely competitive landscape and maintaining an edge is essential.
The culture is very fun and within the first few weeks we had a Fab Friday (drinks and snacks provided), scavenger hunt and 3 brown bags with executives. It is a work hard/play hard environment and team building is the core. Modcloth inside is what it is on the outside: a fun, quirky environment for the independent and retro-stylish girl. (Did I mention how I am all those things? Purr-fect fit!)