Concentration Information

With a Marketing concentration, you develop the tools to make informed marketing decisions and execute successful marketing strategies. Through the Marketing concentration, you learn how to develop new products, conduct market research, plan advertising and promotion programs, create marketing strategies, provide superior customer service, understand electronic commerce, develop profitable pricing strategies and manage a brand.

Possible Career Paths

  • Brand Management and Direct Marketing
  • Product Development
  • Public Relations and Advertising
  • Market Research
  • Marketing Consulting

Suggested Marketing & Related Courses

204 Marketing Management

203B Forecasting and Managerial Research Methods

234 Pricing

241 New Product Development

242 Marketing Communications

243 Customer Relationship Management

248 Marketing Strategies

249 Marketing Research

250 Technology Competition and Strategy

285 Time Series Analysis and Forecasting

290 Bay Area MBA Executive Leadership Seminar

291 Leadership

297 International Study Trip

293 Product Management

293 Consumer Behavior

412 International Marketing

414 Multi-Channel Marketing

293 Digital Marketing

293 Marketing Analytics

239 Digital Marketing

425 Digital Marketing Techniques