Pitching Creative Ideas

Pitching Creative Ideas
Presented by: Kimberly D. Elsbach, Ph.D. Professor of Organizational Behavior, Stephen G. Newberry Endowed Chair in Leadership

To schedule an Open Enrollment Executive Education program, please contact Natalie Hull-Frazier.

While there is certainly an art to successfully pitching ideas to your team, colleagues, and/or social group, there is also skill involved. That skill can be fostered and developed, and this program has been designed to do just that.

About Pitching Creative Ideas

The program will introduce you to the art and science of selling creative ideas to others. Using exercises, videos, and role plays, the program will help you to understand how to pitch creative ideas in two contexts:

  1. When you are the idea generator and want others to support (and fund) your idea, and
  2. When you are not the idea generator, but want to improve upon a team member’s creative idea

The workshop is based on the facilitator’s 20 years of experience studying creative collaborators and uses her published framework of pitching as a conceptual guide.

Who Should Attend?

This program has been designed for

  • Individuals who lead new projects or initiatives in organizations
  • Individuals who lead volunteer efforts
  • Individuals engaged in creative collaborations

Learning Objectives & Program Benefits

Improving your ability to sell ideas in the two contexts described above can help you to realize your creative visions, as well as help others increase the success chances of their own creative projects. When many ideas are pitched, but few are chosen for development, having the skills learned in this program may be the difference between a realized innovation and an idea that never sees the light of day.

Program Schedule 

  • Continental Breakfast: 8:00-9:00am
  • Program Session: 9:00am-12:00pm
  • Working / Networking Lunch: 12:00-1:30pm


  • Fee includes all program materials, education fees, continental breakfast, lunch and snacks
  • Special pricing available to UC Davis alumni.
  • Group pricing rates are available if registering two or more people from the same company at the same time.

Our Cancellation Policy:
Cancellations can be made by email to execeducation@gsm.ucdavis.edu or telephone 530-752-6840. Cancellations made within 30 days of the program start date are subject to a charge equal to 1/2 the registration fee.
Cancellations made within 14 days of the program start date are subject to a charge equal to the full registration charge and no refund will be issued.