Consulting Center Client

SIMS Recycling Solutions


The result of the project would be to develop an implementation plan to integrate the S3i business model into the existing Sims Recycling Solutions operations.

Company Overview:

Sims Recycling Solutions is the electronics recycling division of the world’s largest metals recycling company, Sims Metal Management. In North America we operate e-waste recycling from 14 locations and metals recycling from over 100 locations. Sims was founded in 1917, four years after founder Albert Sims emigrated from London to Sydney, Australia. Albert Sims started collecting scrap on his bicycle, growing the business to have a presence in every Australian state by the 1930s. Expansion to Europe and North America then followed, culminating in a 2008 merger between Sims Group and American scrap metal recycling company, Metal Management to form Sims Metal Management Limited. Sims Metal Management reports annual revenue of over $9 billion from over 250 operations on five continents employing 6,200 people worldwide.

Sims Recycling Solutions are part of Sims Metal Management (NYSE: SMS) and for 3 years in a row have been recognized as one of the Global 100 Most Sustainable Corporations at the World Economic Forum in Davos, Switzerland. In 2008, prior to completion of the Metal Management merger, the company published its history, “90 Years of Recycling”. Sims Recycling Solutions was formed in 2002 in the UK to address the growing issue of e-waste. We expanded into the US in 2003 and following natural growth and a number of mergers and acquisitions, the business now operates from over 50 sites on five continents, processing over 1 billion pounds of waste electronic equipment each year.

Client Testimonial:

Sims Recycling Solutions Inc. engaged the University of California Davis Graduate School of Management in a project to investigate expanding the business model from a recent acquisition overseas into the U.S. market.  We provided a high-level overview of our business and the new business model.  The team assigned to our project was professional from start to finish.  They began by asking pertinent leading questions and then proceeded to dive deeper into the investigation and analysis of the market.

The end results were impressive.  Within a span of only ten weeks the team produced a solid presentation and white paper.  The information presented provided concrete and meaningful ways to meet the challenge head on.  The marketplace analysis was impressive and key to helping us develop our go-to-market strategy.  The most impressive fact is the team was speaking to and fielding questions on the topic as if they had known our company for years.  The final product produced by the team will definitely contribute to the success of our venture into this new market as well as add value to our current line of business.

- Bill Vasquez, General Manager – West Region