Introduces the concepts and objectives underlying the preparation of financial statements. Topics include understanding the accounting cycle, measurement and valuation problems associated with financial statement components, consideration of the usefulness of financial statements in the analysis of a corporation’s operations.
Examines basic psychological and social psychological processes shaping human behavior and applies knowledge of these processes to the problem of working with and managing others in organizations. Topics include: motivation, job design, commitment, socialization, culture, individual and group decision making and team building.
Strategic management of organizations, including analysis of industries, firm resources and capabilities and corporate strategy. Strategy formulation, implementation and strategic decision-making. Firm and industry life cycles and change. Analysis of organizational design and structure including differentiation and integration.
Examines the decisions of consumers, business and government, and how these players interact. This course covers a variety of topics in economics, including supply and demand, efficiency, pricing and game theory. We will also cover the use and interpretation of economic data, and the rationale and effects of government policies affecting business. Fundamental concepts such as marginal analysis, opportunity cost, economies of scale and external effects are applied to current examples, in particular in the area of information technology.
Introduces statistics and data analysis for managerial decision making. Descriptive statistics, principles of data collection, sampling, quality control, statistical inference. Application of data-analytic methods to problems in marketing, finance, accounting, production, operations and public policy.
Analysis of market opportunities, elements of market research, development of marketing strategies, market planning and implementations, and control systems. Consumer and industrial markets, market segmentation, pricing strategies, distribution channels, promotion and sales.
Covers the fundamental principles of corporate financial management and capital markets. Major topics include general valuation methods for risky cash flow streams, capital budgeting, asset pricing models, risk management, equity financing, debt financing, and dividend policy.
Explores operations in manufacturing and service sectors from both inside and outside a company. Quantitative methods and their organizational implications are also examined. The course considers demand forecasting, capacity planning, production planning, and system evaluation. The course makes use of quantitative models to enable a deep understanding of the issues related to logistics and operations that face all managers. The course considers the international aspects of many of the models.
Develop competency in business writing and oral presentations. Build critical thinking skills. Topics include behavioral economics, false claims, deductive reasoning, correlation/causality, business ethics.
The Integrated Management Project (IMP) capstone course teams up students to put their collective business skills and knowledge to work on a 10-week consulting team project for partner companies ranging from Fortune 500 firms to ultra-fast-paced Silicon Valley startups. By creatively responding to real-world strategic business issues, you will deepen the analytical, technical and leadership skills you need to succeed.
Survey of key issues of managing organizations that span nations and cultures. Learn about types of international differences, competitive advantages from differences, and identifying and managing the conflicts of a single organization containing diverse individuals and subunits.
Focuses on the use of accounting information for better managerial decision-making and creating value for organizations. Topics include product costing, cost allocation, incremental analysis, budgeting, variance analysis, and performance evaluation. Methods for learning include: lectures, problem-solving, case presentations and discussion.
Examines the influence of government and international factors on the business environment. Topics include business cycles, inflation and interest rates, the federal debt, monetary policy and international trade and finance.
Practical statistical methods for managerial decision making covers regression analysis, time series analysis and forecasting, design and analysis of experiments in managerial research and contingency table analysis. Application of these methods to marketing, finance, accounting, production, operations and public policy.
Considers management science for decision makers. Topics include an introduction to modeling and decision analysis, an introduction to optimization and linear programming, modeling and solving linear programming problems in a spread sheet, sensitivity analysis and the simplex method, networks, integer linear programming, project management and decision analysis.
Introduction to computer programming and data handling skills. Use of computer in organizations, emphasis on managerial aspects of computing. Standard and nonstandard uses of data files, centralization versus decentralization of computing, office automation, computer security.
Covers the study of the legal environment of business. Subject matter includes an introduction to the American legal system, legal reasoning, contracts, agency, business organizations, and government regulation. Provides students with a basic understanding of the significant legal issues that confront managers and executives.
Most social scientists define power as “the capacity to get what you want over the resistance of others” and influence as “the translation of power into action”. Power and Influence in Management examines the bases of subunit and individual power in organizations and the means by which subunit and individual power is translated into influence. The course assumes that leaders sometimes must acquire power to be effective, but recognizes that leaders do not always use power in the interests of the organization. Thus, the course explores the positive and negative effects that
Strategic approach to the management of people within organization. Explore choices firms make in managing people–decisions as to selection, performance evaluation, compensation, and other management policies and practices. Analyze employment systems’ fit with firms’ environments and strategies and the consequences of choices managers make regarding policies and practices.
Combines lectures, cases and homework to teach students tools and skills necessary to analyze pricing situations, make pricing decisions, and implement them, in a systematic manner.
Prerequisites: 202A and 203B
Why do some companies consistently outperform others in developing successful new products and services? Why do so many new products fail in the marketplace? This course introduces the major activities involved in developing new products and services. Emphasis is on learning practical skills and techniques that can help students be successful in a product development environment.
Customer Relationship Management (CRM) is a management approach under which marketing activities are organized and measured around customers instead of brands. This approach benefits firms as customers and not brands make buying decisions. Applications of CRM range from creating better customer segments, understanding customer profitability to complete one-to-one marketing programs.
Emphasizes starting a new business venture or managing a small business during its formative stages. Topics include entrepreneurship, legal issues, financing the business, marketing research and the management team. Small teams of students develop a detailed business plan for a potential new venture.
This course is designed to help students develop the ability to effectively negotiate in a competitive business environment. It focuses on negotiation skill-building in the areas of individual conflict management, team management, performance appraisal, corporate impression management and inter-organizational project management.The course will be taught largely through in-class simulations to provide an opportunity for experiential learning.The simulations will also allow students to develop a personal style of negotiation by discovering what works best for them in different situations.
Examines process by which organizations develop strategic marketing plans. Includes definition of activities and products, marketing audits, appraising market opportunities, design of new activities and products, and organizing marketing planning function. Applications to problems in private and public sector marketing.
Course addresses the managerial issues and problems of systematically gathering and analyzing information for making private and public marketing decisions. Covers the cost and value of information, research design, information collection, measuring instruments, data analysis, and marketing research applications.
This course helps you understand business strategies for firms that make technology products, those that feature digital components and network effects. Technology products face distinctive demand-side economic forces (e.g., how value is created) and supply-side forces (e.g., cost structures) which lead to distinctive outcomes and competitive strategies. You will learn from phenomenon and strategies such as: Why do firms in the IT industry give away their best products free? Why is it always ladies-night free (and not men’s) in nightclubs? Why is software typically so defective?
This course focuses on the management of technology-based innovation. Topics include the impact of new technologies on industries, dominant designs, incremental and transformative innovations, and the life-cycle of products. The class will examine the organization of highly innovative firms, and the relationship of core competencies to both innovation and rigidity. Addresses the relationship of innovation to management practices such as leadership, competitive strategic planning and teamwork by using cases and field studies. Students perform an innovation audit of an area firm.
Bridges the gap between concepts in corporate finance learned in Management 205 and corporate finance as it is currently applied by top management of U.S. firms. Questions to be addressed: Do managers practice what MBA programs teach? If not, why not? Which theories that MBAs have learned are recognized by managers? Which theories seem to fit the facts best? The course is highly recommended for students interested in corporate or nonprofit finance.
Examines models of asset pricing and the actual performance of U.S. and foreign investments, with an emphasis on equity investments. The course considers the factors affecting stock and bond returns, the success of different investment strategies, and the ability of individual investors and institutional players to “beat the market.” Other topics include diversification, market crashes, fixed-income analysis, the organization and performance of mutual funds.
The behavior of options, futures and other derivative securities markets and how public agencies, business and others use those markets. Trading strategies involving options, swaps, and financial futures contracts. Pricing of derivative securities, primarily by arbitrage methods.
Develops and applies a framework for analyzing how income taxes affect business decisions and company strategy. Applications include the role of taxes in management compensation, multinational decision making, corporate restructuring transactions and succession planning. Emphasizes tax planning concepts and their application rather than the detail of the federal code.
This course examines VC finance and the related practice of research and development finance. The goal of the course is to apply finance tools and framework to the world of venture capital and financing of projects in high-growth industries.
Prerequisite: completion of first-year core courses
Studies fixed and floating exchange-rate systems. Topics include determinants of a nation’s balance of international payments; macroeconomic interdependence of nations under various exchange-rate regimes and its implications for domestic stabilization policies; and the international coordination of monetary and stabilization policies.
This course teaches the theory and processes of group and team behavior so that you can successfully manage groups and work effectively in a variety of group settings. The first goal of the course is to provide conceptual guidelines for analyzing and diagnosing group dynamics and determining one’s strategic options as a manager. The second goal is to understand how technological change affects team processes in organizations. Finally, this course will impart practical interpersonal skills for implementing effective strategies for group situations.
Develop competency in business writing and oral presentations. Build critical thinking skills. Topics include behavioral economics, false claims, deductive and inductive reasoning, correlation/causality, business ethics.Formerly titled “Management Communications”. Course name/description change under review by Academic Senate.
Data is a key source of intelligence and competitive advantage for businesses. With the explosion of electronic data and the demand for better and faster decisions, the role of data driven intelligence is becoming central in organizations. Data mining is the process of converting the raw data into useful knowledge required to support decision-making. It automates the process of knowledge discovery, making us orders of magnitude more productive in our search for useful information than we would be otherwise. It also increases the confidence with which we can make business decisions.
Critically analyzes and evaluates contemporary issues in corporate accounting and financial reporting, and develops implications of those issues for managers, investors, independent accountants, and policy makers. Focuses on the underlying accounting concepts and the motivations for and consequences of accounting and disclosure alternatives. Discusses research findings and legal implications where relevant. Covers generally accepted accounting principles for industrials, banks, and other organizations.
This class examines how firms use organizational design and cost management to achieve a sustainable cost structure as a basis for superior profit performance. A value chain framework is used to explore how firms design and structure business processes for strategic advantage. We start with an overview of how modern product costing systems work and their limitations as a basis for strategic cost management. We then study how firms manage costs during product design and development, production and/or service delivery, and after the sale.
Studies how investors, creditors and others use accounting and other information in making rational investment, lending decisions. Emphasis is placed on the analysis of financial information in a variety of contexts. Where applicable, recent research in finance and economics is discussed.
Concentrates on the role of the independent public accountant as auditor, consultant and manager. Auditing standards, auditing procedures, professional ethics and internal control techniques are discussed. Emphasizes current issues confronting the accounting profession.
Focuses on single-family, attached, detached, multi-family, and light commercial development. Studies factors that make up successful real estate developments. Considers the financial aspects of land acquisition, land development, construction, project lending and management. The course will have special lectures on Wetlands and the political process, forces, moratoriums and controls. Focuses on single-family, attached, detached, multi-family, and light commercial development. Studies factors that make up successful real estate developments.
Matching supply with demand is a primary challenge for a firm: excess supply is too costly, inadequate supply irritates customers. Matching supply to demand is easiest when a firm has a flexible supply process, but flexibility is generally expensive. In this course we will learn(1) how to assess the appropriate level of supply flexibility for a given industry and (2) explore strategies for economically increasing a firm’s supply flexibility. Lastly we will study coordination and incentives across multiple firms in a supply chain.
Helps managers face problems of forecasting the future value of external and internal factors such as product demand, input prices, inventory levels, interest rates, advertising budgets, etc. Covers techniques to aid in this task, including time series analysis, which is the statistical analysis of past data series to produce forecasts for future values of the series. Covers methods such as exponential smoothing, Box-Jenkins modeling, seasonal adjustment, decomposition, curve fitting and multiple regression.
Hierarchical, network, and relational models for database systems. Design and implementation of models. Performance evaluation and benchmarking. Query structures and languages. Data security and integrity. Application to managerial decision making and decision support systems.
This seminar brings successful corporate leaders to the Bay Area MBA program to teach important lessons from the frontlines of industry. Executives share their first-hand experiences of the complexities of today’s business world, inspiring students to seek new ways to meet the challenges of tomorrow.
Provides the necessary analytical and design tools to create and evaluate business ideas and refine potential business models based on emerging technologies. Students learn to work closely in small, interdisciplinary teams to synthesize technical, strategic, and marketing needs and resources into designs for new ventures. Topics include rapid market research, financial modeling, prototyping, and resource acquisition. Throughout the course, students will work in teams to develop and refine a set of new venture concepts, culminating with a well-developed venture pitch.
This course will explore the intersections between Leadership, Innovation and Enterprise Culture. The perspective from which this course was designed was that of a company board member, a venture investor, an equity investor and an observer of business leaders from the inside over a career of forty years. These vantage points have informed the development of this course. The principal questions addressed revolve around what makes the leader of an enterprise successful over the long term?…what are the characteristics of these leaders?…what do these leaders do?
Course description varies with instructor
About the Robert A. Fox Executive-in-Residence Program:
This course examines energy efficiency as a strategic solution to corporate financial, competitive, and sustainability goals. The course covers three topics: 1. energy fundamentals for non-experts, 2. corporate strategies for reducing energy consumption, and 3. energy efficiency as a new market opportunity. Although there will be some technical materials this is a strategy course and does not presume expertise in energy nor the intention of entering the energy industry.
This course explores the opportunities, challenges, and rewards offered by businesses that engage in creating environmentally sustainable products, services, and markets. Students will gain an in-depth understanding of the clean tech sector, specifically focusing on renewable energy, green building, organic and natural products, and smart grids.Topics include environmental challenges to business, finding and presenting sustainable venture opportunities, market failure, and stakeholder engagement.
This class is for students who want to better understand the relationship between politics and business. Students of this class will be better prepared to understand business as a political actor, the regulation of business by government, business participation in the policy making process, and constraints on business as a political power, among other topics. Students taking this class will hopefully be better prepared to help manage their organization through the policy and political landscape in a manner that is advantageous to their business.
This course will focus on effective strategies for leading and managing companies. CEOs and business leaders are scheduled to speak in class and share their experiences in leadership. The course will include strategies and tools applicable for managers at all organizational levels.
“The Causes of Organizational Wrongdoing” is motivated by the implicit contradiction between two personal observations. My experience suggests that the overwhelming majority of managers (and management students) aspire to manage in ethical, socially responsible, and law-abiding ways and embrace socially acceptable ideas about the difference between right and wrong. But media reports and academic studies suggest that unethical, socially irresponsible, and illegal behavior is common in organizations.
Consumers and customers (current consumers/customers and prospects) are the focus of all marketing activity. Starting with this simple proposition, this course examines a wide range of behavioral science concepts and their application to marketing situations,the cognitive, affective, and behavioral responses of consumers to products and services, and to the marketing of those products and services. Significant attention will be paid to how B2C consumers and B2B customers make decisions, and how marketers can influence those decisions.
The course is designed to equip students for a career in digital marketing and social media. The topics covered will include online advertising, search engine optimization, interactive marketing, online privacy issues, e-commerce, social influence, social network theory, measurement of social influence, and integrating social media with traditional media.
The purpose of this course is to understand the benefits of using statistical and mathematical analysis techniques in a systematic way to make better marketing decisions. It builds on marketing and statistics courses you have taken. In short, it will give you grounding in what is being called “data driven marketing”. Plus you’ll get some data under your fingernails so you get an appreciation for what it takes to make analytics “happen”.
The course is designed to provide an in-depth understanding of the requirements, issues, and tools involved in marketing existing products/services. The major topic areas covered include: The product management system, market planning, and control. Unifying and integrating marketing concepts from the core and the marketing electives (through the use of a marketing simulation).
This class is designed to help develop knowledge, skills and desire to do business in the international marketplace. Each time, we pick a new part of the world to study that reflects some special opportunity. The course will begin with discussion of importance of international business and theory of Comparative Advantage and the continued trend towards globalization. The class will follow up with appreciation of spectrum of key cultural parameters: individual independence or group conformity; hierarchical or flat societies; feeling or thinking decision-making; implicit or explicit communication styles; legal contracts or personal relationships; etc. We will discuss how these cultural tendencies shape business practices. Next we’ll build an appreciation for international risk by discussing corporate governance, foreign exchange fluctuations, political/economic infrastructure, taxation policies, and sovereign credit ratings. We’ll use case studies to enhance discussion of theories.
Prerequisite: consent of instructor. (S/U grading only.)
Prerequisite: consent of instructor. (S/U grading only.)
Establish and explore the defining characteristics of crises. Will learn to anchor crisis management firmly within overall strategic management and also acquire a set of useful tools and techniques for planning for and handling actual crises.
Intended to provide you with an understanding of the framework and tools necessary to successfully address communications and reputation management tasks in a variety of crisis situations.
In this dynamic world businesses need to continuously change to deliver new services to customers, reduce costs of existing services or create an entirely new paradigm of business itself. Getting such changes implemented is a challenge. There are several cases where companies fail to achieve the desired change! They fail to get acceptance, they fail to get adoption and their grand vision remains unfulfilled.
This course explores the philosophical foundation of ethical theory and its recent applications to business situations. Professional codes of ethics, such as those promulgated by educational, managerial, engineering, scientific, medical and legal professional societies, are presented. Corporate policies relating to ethical concerns are illustrated as well. The application of ethical theory to ethical audits in the workplace concludes the lecture part of the course. Student teams of two or three are organized to present ethical tradeoff issues such as: workplace safety vs.
Internalize the fundamental principles behind stories that educate, influence, motivate, inspire, persuade, and connect.
Focuses on the media industries and how emerging digital technologies are disrupting the way media consumption, distribution and business models work. Course will highlight the economics of several media- both news and entertainment – including newspapers, magazines, radio, television, cable television, motion pictures, video gaming, and social media. The course will include guest speakers from the different media industries studied, highlight innovative start-ups through case studies.
Examines top down management of multi-asset class portfolios. Topics include bonds, hedge funds, private equity, real estate, commodities, endowments, return generation, performance analysis, credit cycles, financial crises, manager selection, investment policy and investment careers. Student teams present endowment portfolio recommendations.
Prerequisites: 202A, 203A, 205
Understanding basic concepts of international marketing. Understanding and managing heterogeneous, dynamic, and interdependent environments across countries. How to develop and implement an international marketing strategy: where and how to compete how to adapt your marketing mix.
Multi-Channel Marketing strategies empower managers to create value for different customer segments. This class covers the necessary concepts to evaluate and select go-to market strategies in order to capitalize on the ubiquity of modern customers.
The objective of this course is to provide a working knowledge of the risks and opportunities arising from climate change and climate policy for businesses. This course focuses on how climate change may change the way we do business, looking at the physical, operational and financial impact of climate change, as well as the emerging tools to foster business resilience.
The course plans to focus on the finance principles related to the risk and return of the private equity (PE) industry, valuation of PE target companies, the structuring of leveraged buyouts (LBOs), and the management of portfolio companies.
In this course, students will learn practical business consulting skills which will help you apply strategy theories in the workplace. You will learn and practice tools to frame and analyze problems, conduct research, communicate findings and navigate client relationships.