GSM Networking Event
featuring Prof. Prasad Naik

“Marketing Innovations in the Age of Big Data”

Event Details

Thursday, March 19
6:00 p.m. – 8:00 p.m. at WilmerHale in Palo Alto

950 Page Mill Road

Palo Alto

Napa Conference Room

Networking: 6:00 p.m. – 7:00 p.m.

Program: 7:00 p.m. – 7:30 p.m.

Networking: 7:30 p.m. – 8:00 p.m.

About Professor Prasad Naik

Professor Naik is an expert in developing innovative models and methods to improve the practice of marketing. His groundbreaking marketing research gives managers powerful tools to determine the most strategic media mix for ad campaigns and measure the effectiveness of integrated marketing communications.

He’ll explore the technology, challenges and opportunities of putting Big Data to work in marketing.