GSM Networking Event
featuring Prof. Prasad Naik
“Marketing Innovations in the Age of Big Data”
Thursday, March 19
6:00 p.m. – 8:00 p.m. at WilmerHale in Palo Alto
950 Page Mill Road
Napa Conference Room
Networking: 6:00 p.m. – 7:00 p.m.
Program: 7:00 p.m. – 7:30 p.m.
Networking: 7:30 p.m. – 8:00 p.m.
About Professor Prasad Naik
Professor Naik is an expert in developing innovative models and methods to improve the practice of marketing. His groundbreaking marketing research gives managers powerful tools to determine the most strategic media mix for ad campaigns and measure the effectiveness of integrated marketing communications.
He’ll explore the technology, challenges and opportunities of putting Big Data to work in marketing.