Presentation by Günter J. Hitsch
Booth Business School, University of Chicago

Günter J. Hitsch studies quantitative marketing and industrial organization, empirical models of consumer choice and competition, the economics and marketing of new products, and the economics of dating and marriage markets.Much of his research focuses on dynamic marketing strategies, i.e., situations where marketing decisions that firms make today have effects on future sales, profits, and competitive reactions.

Current examples of this research are the investigations of pricing under switching costs between brands or service providers, and the examination of pricing dynamics and industry evolution in hardware/software markets with indirect network effects, such as Blu-ray versus HD-DVD.