Presentation by Professor Wilfred Amaldoss
The Fuqua School of Business, Duke University

Professor Amaldoss received his Ph.D in Marketing in 1998 from the Wharton School of the University of Pennsylvania. He has taught earlier at the Krannert Graduate School of Management of Purdue University.

He is interested in understanding strategic behavior in the context of pricing, inter-organizational relationship, and new product development. Recent publication credits include “Reference Groups and Product Line Decisions,” (with Sanjay Jain), in Management Science 2010; “Product Variety, Informative Advertising and Price Competition,” (with Chuan He) in Journal of Marketing Research 2010; “Cross-function and Same-function Alliances: How does Alliance Structure Affect the Behavior of Partnering Firms,” Management Science 2010.