Presentation by Rajeev Tyagi
The Paul Merage School of Business, University of California Irvine

Professor Rajeev Tyagi’s research focuses on the economics of marketing strategy. He develops quantitative models to examine competitive marketing strategies, distribution channels strategies, and new product introduction strategies.

His research has been published in top journals such as Management Science, Marketing Science, Journal of Marketing Research, Journal of Industrial Economics, and Economics Letters. He is an associate editor at Management Science, and on the editorial board of Marketing Science.