UC Davis Viticulture and Enology Wine Barrel
Foundations of Viticulture and Enology

Foundations of Viticulture and Enology

Business Fundamentals Certificate

  • Accounting
  • Finance
  • Marketing
  • Strategy and Human Resources

Program Design

A flexible program that is:

  • Primarily online
  • Delivered by UC Davis Graduate School of Management faculty and viticulture and enology industry experts
  • Three required in-person sessions to reinforce learning and encourage collaboration
  • Analysis of real-world viticulture and enology business scenarios with presentations on the final Saturday

Overview of the Program

JAN 4–22 JAN 23 JAN 24–FEB 12 FEB 13 FEB 13–MAR 5 MAR 6
online in person online in person online in person



Interactive application & discussion

Held at UC Davis Gallagher Hall


Strategy & HR


8-hour hands-on practice & discussion

Held at UC Davis Gallagher Hall

Case Study Preparation w/ Small Group

Small group case study presentation

Held at UC Davis Gallagher Hall

Learning Objectives


  • Understand double entry (debits and credits) accounting and the Accounting Equation.
  • Be able to identify the different types of transactions and how they are reported. 
  • Differentiate between the accounts and the nature of those accounts and how transactions are summarized into financial statements.
  • Learn the fundamental accounting concepts that ensure to comparability and consistency of how different businesses report their activity.


  • Understand the time value of money and its application in personal and business finance.
  • Be able to estimate free cash flows in projects and company valuations.
  • Differentiate between fundamental (discounted cash flows) and relative valuation processes.
  • Learn the concepts of cost of equity, cost of debt and the cost of capital and apply them to value projects and companies.


There are four fundamental learning objectives for this module. First, you will understand how to analyze the marketing environment – the consumers, the competition, the channels of distribution, the controls and regulations, and the internal constraints of an organization. It is within this environmental context that most marketing activities occur. Second, you will understand the tools you have available as a marketer to adapt to the environment you are in. Third, you will understand how the tools interact with each other – i.e., how your pricing decision affects (and is affected by) the features you want to include in your product. Finally, you will learn how to integrate the elements of your marketing strategy you have designed for your product.

Strategy and Human Resources

The objective of this course is to help you develop skills to analyze and address issues of firm performance and how managers affect it through strategy. As part of your skill development, you will learn strategic analysis tools, including models and frameworks to help you diagnose organizational issues and make recommendations to improve or sustain performance. Some of the work required for this course is independent and some will be performed in groups. Because top managers must typically coordinate and integrate their activities and strategies as part of a top management team, the ability to work in teams is a critical part of their work. By the end of the course, we expect that you will be more knowledgeable about the sources of superior firm performance.



Program will be held 2020Registration for 2022 will be coming soon. 


  • Fee includes all online and in-person program sessions, materials and education fees.
  • Fee also includes meals and snacks during the in-person sessions.
  • Attendance is mandatory for all in-person sessions at Gallagher Hall.
  • Scholarships available to the first 10 UC Davis students registered, because of generous donations from Zaiss Ventures and Michael Fitzsimons Fund.