Research Expertise: Advertising, diffusion of new products and pharmaceutical marketing
Lecturer Ceren Kolsarici’s current research encompasses several critical areas including design and evaluation of integrated marketing communications campaigns, media selection and scheduling, marketing budgeting and development of advertising creative strategies. In her research, she develops new models and methods to improve managerial decisions and marketing applications in practice, by helping managers better understand how marketing affects performance.
Kolsarici teaches marketing management and integrated marketing communications at QSB. Her research has been published in prestigious journals such as Journal of Marketing Research, and International Journal of Research in Marketing. She has presented her research at UC Davis, Northwestern University, Erasmus University, Tilburg University, as well as national and international conferences in Australia, Belgium, US, the Netherlands, Germany and Turkey.
Kolsarici earned her MBA from Bilkent Univeristy and her B.Sc. in industrial engineering from Middle East Technical University.