Business Fundamentals Certificate Program

Foundations of Viticulture and Enology Business Program

This innovative Business Fundamentals Certificate Program has been designed to provide you with a solid foundation of understanding in four key business areas and gives you a glimpse into how businesses work and how you should meld business thinking with your scientific thinking for your success.

  • Accounting
  • Finance
  • Marketing
  • Strategy and Human Resources

Program Design

A flexible program that is:

  • Primarily online
  • Delivered by UC Davis Graduate School of Management faculty and viticulture and enology industry experts
  • Three required in-person sessions to reinforce learning and encourage collaboration
  • Analysis of real-world viticulture and enology business scenarios with presentations on the final Saturday

Overview of the Program

JAN 4-22


JAN 23

in person

JAN 24 - FEB 12


FEB 13

in person

FEB 13 - MAR 5



in person




  • Interactive application & discussion
  • Held at UC Davis Gallagher Hall




  • 8-hour hands-on practice & discussion
  • Held at UC Davis Gallagher Hall

Case Study Preparation with Small Group

  • Small group case study presentation
  • Held at UC Davis Gallagher Hall

Learning Objectives


  • Understand double entry (debits and credits) accounting and the Accounting Equation.
  • Be able to identify the different types of transactions and how they are reported. 
  • Differentiate between the accounts and the nature of those accounts and how transactions are summarized into financial statements.
  • Learn the fundamental accounting concepts that ensure to comparability and consistency of how different businesses report their activity.


  • Understand the time value of money and its application in personal and business finance.
  • Be able estimate free cash flows in projects and company valuations.
  • Differentiate between fundamental (discounted cash flows) and relative valuation processes.
  • Learn the concepts of cost of equity, cost of debt and the cost of capital and apply them to value projects and companies.


There are four fundamental learning objectives for this module. First, you will understand how to analyze the marketing environment – the consumers, the competition, the channels of distribution, the controls and regulations, and the internal constraints of an organization. It is within this environmental context that most marketing activities occur. Second, you will understand tools you have available as a marketer to adapt to the environment you are in. Third, you will understand how the tools interact with each other – i.e., how your pricing decision affects (and is affected by) the features you want to include in your product. Finally, you will learn how to integrate the elements of your marketing strategy you have designed for your product.

Strategy and Human Resources

The objective of this course is to help you develop skills to analyze and address issues of firm performance and how managers affect it through strategy. As part of your skill development, you will learn strategic analysis tools, including models and frameworks to help you diagnose organizational issues and make recommendations to improve or sustain performance. Some of the work required for this course is independent and some will be performed in groups. Because top managers must typically coordinate and integrate their activities and strategies as part of a top management team, the ability to work in teams is a critical part of their work. By the end of the course, we expect that you will be more knowledgeable about the sources of superior firm performance.


Program will be held Winter 2021The registration fee for this program is $3,500.

Register for Winter 2021

  • Fee includes all online and in-person program sessions, materials and education fees.
  • Fee also includes meals and snacks during the in-person sessions.
  • Attendance is mandatory for all in-person sessions at Gallagher Hall.
  • Scholarships available to the first 10 UC Davis students registered, because of generous donations from Zaiss Ventures and Michael Fitzsimons Fund. 

Please contact Executive Education for more information.