Research Expertise: Advertising allocation models, direct to consumer marketing, dynamics of customer behavior and loyalty, time series analysis in marketing, dynamic advertising models, and spatiotemporal models
540 Alumni Lane
Research Expertise: Online Market Platforms, Pricing Dynamics, Economics of Digitization, and Dynamics of Customer Behavior
Courses Taught: Machine Learning, Data Design and Representation
Research Expertise: Marketing research, marketing science, decision and management sciences, consumer choice behavior, choice modeling, new product development and introduction
Professor David Bunch is an internationally recognized expert on marketing research, marketing science and decision and management sciences. His research interests include consumer choice behavior, choice modeling, new product development and introduction, travel behavior, vehicle choice and alternative fuel vehicles.
Research Expertise: Social Customer Relationship Management, Digital Platforms, Business Analytics
Pantelis Loupos’ research interests focus on understanding consumer behavior in digital platforms and in particular networked services. In particular, services whose value is a function of the number of customers they have and their underlying network topology.
Research Expertise: Marketing and advertising strategy, integrated marketing communications, and dynamic market response models, including preparing for product harm crisis
Assistant Professor Mike Palazzolo’s research examines how consumers make intertemporal trade-offs. He has two streams of research stemming from this over-arching interest. The first explores consumer search behavior and the trade-off between short-term effort and long-term outcomes. The second explores consumer financial decision making and the trade-off between short-term expenditure and long-term savings.
540 Alumni Ln
Research Expertise: Competitive strategy, game theory and applied optimal control
540 Alumni Ln.
Davis, CA 95616
Research expertise: advertising, brand management, promotions, international marketing and consumer behavior