With a Marketing concentration, you develop the tools to make informed marketing decisions and execute successful marketing strategies. Through the Marketing concentration, you learn how to develop new products, conduct market research, plan advertising and promotion programs, create marketing strategies, provide superior customer service, understand electronic commerce, develop profitable pricing strategies and manage a brand.
Entrepreneurship is a vital part of modern business.Entrepreneurial skills are critical for students interested in starting or growing a small business.They are also increasingly driving the success of managers in large corporations, who must identify and pursue new business opportunities in changing technological and consumer landscapes.In large corporations and other institutions many entrepreneurial activities are called business development.Courses such as Innovation Management and New and Small Business Ventures offer students tools to recognize and value new business opportunities, de
As a student in the Technology Management concentration, you develop management skills and learn how to integrate business and technology concepts and applications. This concentration is designed for individuals who want to learn the basics of management and technological leadership to continue their careers in the technological revolution. Courses such as Management of Information Systems, Management of Innovation, and Systems Analysis and Design hone your expertise, preparing you for careers in project/product management and technology marketing.