Business Analytics (BAx) Meetup
Analytics in Marketing
Squire Patton Boggs

UC Davis MSBA and the DSAC is excited to announce BAxMeetups. Come be a part of this exciting series of meetups, which are tailormade to give students a chance to:

  • Expand upon topics learned in class and see how business analytics is used in top companies across the country
  • Gain exposure to multiple industries that are at the forefront of business analytics
  • Network with key business analytics stakeholders and HR recruiting professionals

Business Analytics in MARKETING

This meetup will be hosted on February 13th, 2018 and will feature Aaron Carpenter, a global marketing executive, currently the West Coast President of Tidesmart, a brand and marketing company. Aaron is also the Co-Founder, an investor and board member of Hubnami. Previous roles include: Vice President of Global Marketing at the North Face, and Vice President of Marketing, Licensing, and Online Sales for Signature by Levi Strauss & Co. Jeans. Aaron will share client examples to demonstrate the impact of data analytics in influencing and negotiating with leadership.


  • 5:00 p.m. to 5:30 p.m. – Attendee Check-in process and networking
  • 5:30 p.m. to 6:30 p.m. – Speaker: Aaron Carpenter
  • 6:30 p.m. to 7:00 p.m. – Closing ceremonies and networking


Squire Patton Boggs (US) LLP
275 Battery Street, 26th Floor
San Francisco, CA