In the News

Ryan Lochte and the Impatience of Corporate Sponsors

Corporate sponsors drop Olympian Ryan Lochte: reputational risk and loss of value are driving decisions. Key moment in this evolution: the Tiger Woods debacle. Professor Victor Stango’s research showed companies that Woods endorsed lost billions of dollars in market capitalization following his scandal. Speedo and others wasted no time severing ties to Lochte for his behavior in Rio.  (The New  Yorker, August 23, 2016)