Shocking Nationwide Super Bowl Commercial Proving Effective With Viewers
Super Bowl Commercials
Assistant Professor Olivier Rubel tackles a Super Bowl ad from Nationwide that stirred controversy as people were offended by a commercial discussing a child’s death. The ad was part of Nationwide’s Make Safe Happen campaign, which aims to reduce childhood home accidents. It has a child narrating life experiences they won’t be able to experience before finally revealing he died in an childhood accident.