Part-Time MBA - Bay Area - MBA Concentrations
With a Marketing concentration, you develop the tools to make informed marketing decisions and execute successful marketing strategies. Through the Marketing concentration, you learn how to develop new products, conduct market research, plan advertising and promotion programs, create marketing strategies, provide superior customer service, understand electronic commerce, develop profitable pricing strategies and manage a brand.
Entrepreneurship is a vital part of modern business. Entrepreneurial skills are critical for students interested in starting or growing a small business. They are also increasingly driving the success of managers in large corporations, who must identify and pursue new business opportunities in changing technological and consumer landscapes.In large corporations and other institutions many entrepreneurial activities are called business development. Courses such as Innovation Management and New and Small Business Ventures offer students tools to recognize and value new business opportunities, develop and design technology-related new products and services, and effectively start and grow new business ventures or develop new products and services within established corporations.
As a student in the Technology Management concentration, you develop management skills and learn how to integrate business and technology concepts and applications. This concentration is designed for individuals who want to learn the basics of management and technological leadership to continue their careers in the technological revolution. Courses such as Management of Information Systems, Management of Innovation, and Systems Analysis and Design hone your expertise, preparing you for careers in project/product management and technology marketing.
The Strategy concentration provide a systematic analysis of the factors associated with customers and competitors (the external environment) and the organization itself (the internal environment) to provide a basis for rethinking the current management practices. Its objective is to achieve better alignment of corporate policies and strategic priorities. This concentration complements technical concentrations, such as business analytics, finance and marketing, by providing a more strategic framework to apply and integrate specific tools and techniques.
Organizational Behavior is the study and application of knowledge about how people, individuals, and groups act in organizations. The Organizational Behavior concentration prepares students for a broad range of industries and roles by providing the leadership and management competencies required to progress from mid-level positions in organizations to higher-level positions with increasing managerial responsibility.It complements more technical concentrations in business analytics, finance and marketing by providing a broader managerial decision-making context to apply and integrate sp
Today’s businesses operate on a glut of data. In the last 15 years, due to modern information technologies – the Internet, ubiquitous networking, digitized data collection technologies, web logs, wireless sensors, miniaturized devices – organizations collect, store and transport massive amounts of data about customers, inventories, business operations, product performance, prices, sales, advertising campaigns, employees, supply chain, and so on.
Finance is the study of how financial assets are created, traded and valued. Within the Finance/Accounting concentration, you can focus your studies on corporate finance or investment management.
The General Management concentration prepares you for a broad range of industries and roles by providing the leadership and management competencies required to progress from mid-level positions in organizations to higher-level positions with increasing managerial responsibility. This focus complements more technical concentrations in business analytics, finance and marketing by providing a broader managerial decision-making context to apply and integrate specific tools and techniques.