Skip to main content

Corporate Sponsors and Projects

Corporate Sponsors and Projects

UC Davis MBA students have completed sponsored projects for many corporations and organizations.

About the Projects

Corporate Sponsors and Projects

These projects, the culmination of the Integrated Management Project core course, have included strategic planning, marketing studies, operations analysis and other solutions for these companies and more.

Select 2019–20 project Engagements 

Partner Name Topic of Consultation
  • ABB: Worked with the team in Zurich to propose sustainable, profitable business models, including go-to-market approach and organization capabilities to nurture and grow channel partner engagement and sales in the ABB Ability Marketplace™ ecosystem.
  • California Design Den: Analyzed competitive advantages, evaluated team structure for scalable growth and developed overall strategy for branding, marketing, product positioning and extensions to continue growth and achieve revenue goals in the U.S. market.
  • IBM: Produced a detailed market analysis of engagement models, trends, success criteria, tools, campaigns, use cases and recommendations for increased collaboration between industry and academia in addressing the skills gap in emerging technology sectors.
  • Permanente Medical Group: Assessed current delivery model for urgent care and recommended future paradigms through an assessment of patient needs and perceptions of urgent care, current workflow and process mapping, and modeling costs and staffing needs for maximum efficiency and an optimal patient care experience.
  • Sacramento Kings: Analyzed the bourgeoning market of e-Sports competitions and how to best leverage Kings Guard Gaming and NBA 2K league competitions, and further, how gaming will drive interest in the Sacramento Kings and create new and deeper relationships with the franchise and the community at large.
  • UC Davis Tahoe Environmental Research Center (TERC) : Researched and analyzed aspects of creating a marketable product from a removed invasive species in order to create a revenue source, improve lake clarity and restore the natural food chain balance.
  • Varian Medical Systems: Analyzed factors involved in Varian’s Cloud initiative, including competitive intelligence offerings, value propositions and adoption challenges that should be considered in order to create a leading market position.

Select 2018–19 project Engagements 

Partner Name Topic of Consultation
  • AAA: Developed an approach leading to valuable insights for business and strategy transformation to address the needs of millennial consumers and promote the digital deployment of their product offerings.
  • AGR Partners | Pure Nature Foods: In conjunction with private equity firm, conducted an analysis of the future of the grain industry with respect to snack food trends and where to focus strategic efforts.
  • Blue Shield of California: Evaluated, benchmarked and provided recommendations for a pilot program intended to offer support and retraining to employees who will be displaced by evolving healthcare models and improved technological processes.
  • Broadcom: Real-time market analysis of new, high-speed semiconductor product release and development of social media marketing strategy and how to engage target consumers. 
  • Developed a branding and implementation strategy to increase awareness of technological improvements and position the company as a leader in Wi-Fi 6 technology.

  • California Department of Insurance: Analyzed data collected over three years to illuminate key findings and trends in diversity among insurer governing boards in California.
  • Cisco Meraki: Profiled the likely drivers and detractors of the shift from Command Line Interface (CLI) to cloud-based infrastructure, including key beneficiaries, expected timing and placement, and defining potential value-added to companies.
  • City of Sacramento: Explored the economic impacts of the transition to a legal cannabis industry, including labor demands, tax implications and consumer profiles, as well as industry forecasting.
  • The Coca-Cola Co.: In alignment with Coca-Cola’s World Without Waste initiative, the project goal was to connect understanding of consumer recycling behavior to deeper material trends and technological advances in the marketplace.
  • The Coca-Cola Co. | Minute Maid Business Unit: Assessed the industry for whitespace opportunities in plant-based beverage categories, considered consumer usage and barriers, and identified new platforms and constructed an innovation pipeline.

  • Provided insights on the impact of and drivers from other influencers (music, fashion, media and entertainment, beauty, health and food) on the beverage industry, and created a roadmap for how to synthesize trends to new products.

  • E&J Gallo Winery: Analyzed the capability to optimize inventory throughout the enterprise through evaluating the benefits of rebalancing vs. production; demonstrated financial advantages via working capital; and created a prototype for the process.
  • Engage3: Evaluation of market readiness for personalized retail pricing technology and recommendations for market positioning.
  • Engie Ventures: Identified innovative approaches to financial deal structures and evaluation of potential strategic partners and the competitive landscape, and made recommendations on approach best suited to the company’s target markets to drive company growth.
  • Gemini Bio-Products: Assessed key market trends, identified potential market opportunities and developed recommendations regarding new market entry, drivers and competitive sales projections for the company to broaden portfolio into reagents and consumables.
  • Google: Validated new cloud software value equation for enterprises moving to a hybrid and multi-cloud world, quantifying success metrics and understanding costs and benefits for technology and cloud adoption, and a competitive analysis of competitors and go-to-market approaches.
  • HM.CLAUSE: Built out a set of goals and metrics that would support the execution of strategic initiative plan to maintain overall competitive advantage; identified KPIs and ways to monitor execution, operational effectiveness, and other critical aspects of culture and engagement using “balanced scorecard” methodology.
  • Impossible Foods: The company sought a team to valorize co-products created from plant-based meat alternative production, create a bio-refinery business plan, and a strategy for monetizing co-products including key opportunities and risks.
  • K Coe + Isom:  Analysis of U.S. and foreign investments in a new targeted area of the world including growth trends and barriers in the agriculture market to inform their overall company strategy.
  • Conducted targeted market research and analysis on the key strategies and trends in the food and agriculture industry to help inform the company’s overall roadmap for providing consulting services
  • Logitech: In conjunction with ZHAW School of Management and Law in Switzerland, provided an outsider view on how an existing or new competitor might disrupt the market and impact Logitech’s leadership position in workplace innovation.
  • Read Student Blog > 
  • Mars, Incorporated.: Built a tool used to evaluate available technologies and potential strategic value of investment options for digital marketing analytics.
  • Assessed the commercial viability of a new technology; helped the firm develop product applications and identify opportunities based on new and existing consumer insights, effectively serving as the initial marketing team for this cutting-edge technology.
  • Identified white space in consumer snacking behavior and what areas are ripe for disruption, consumer analysis and recommendations for product development and marketing channels.
  • Explored the best way for the company to participate in the craft chocolate market in order to build influence and credibility and ensure that business development ventures are regarded as authentic within the luxury confection sector.
  • Micron Technology: Developed and recommended disruptive strategies that Micron could adopt to offset competitive moves and maintain market leadership in the autonomous vehicle semiconductor market.
  • Microsoft: Microsoft’s Airband Initiative aims to bridge the digital divide by enabling internet access to rural America. In partnership with and Synnex, the project focused on developing a model to drive business opportunities in targeted verticals through untapped technologies like TVWS and IoT.
  • Ooma: Team conducted market research aimed at understanding customer base for the company to target potential small and medium-sized business customers and effectively meet their needs.
  • Pachamama Coffee Cooperative: Developed a creative strategy to access long-term, patient capital in the US in order to invest in expansion of the direct-to-consumer distribution platform for this fast-growing coffee company, owned by thousands of family farmers.
  • Parsable: Defined and developed a ubiquitous ROI calculation approach to be used throughout the company’s selling platform; plans are to deploy the ROI calculator to demonstrate the value in sales cycles and calculate results in implementation across all verticals.
  • Permanente Medical Group: Assessed current access points for care delivery systems to help leaders understand what strategic options can be implemented to provide quality care to members, with a special emphasis on the millennial patient population.
  • PG&E: Developed a comprehensive benchmarking effort to define and assess a major organizational transition and business model change, and recommendations for how to move forward through the shift.
  • Redpine Signals Inc.: Evaluation of the competitive market for a SaaS model-based feature, recommendations for business model covering competitive pricing and marketing messages, and a benchmarking strategy to evaluate model success.
  • Evaluated go-to-market strategies for the software to identify the right customer segment, studied existing business models, and made recommendations for competitive market positioning, pricing strategy and messaging.
  • Sacramento Republic FC: Built an operational and financial model intended to enhance, develop and rebrand the club’s soccer camps and clinics programs, and support this with a marketing strategy to drive participation and revenue.
  • SkySlope:  Explored pursuits of new verticals, competitors and market opportunities in the complete real estate transaction from contract to close for this rapidly-growing software company.
  • Assessed how the next generation of home buyers envision the ideal home buying process and developed strategic recommendations for the company to disrupt the space, including building a blueprint of needs for new homebuyers and recommendations for market positioning to meet evolving demands.
  • Sacramento Municipal Utility District (SMUD): Researched and developed recommendations for a rotational employment program to complement the existing corporate culture while addressing emergent issues in a competitive labor environment.
  • Snell Memorial Foundation: Assessed the global market for their certified products, and identified the most impactful opportunities and markets to grow awareness, interest, and purchase intent for Snell certified headgear. 
  • Sutter Health: Evaluated prototypes of care models, technical feasibility and user desirability for unmet millennial user needs, and a forecast of how each model might perform against those demands.
  • UC Davis Global Centers: Traveled to Santiago, Chile to participate in the startup phase of an international venture intended to strengthen UC Davis’s visibility and presence in regions around the world. Pinpointed the UC Davis center in Chile as a prototype to develop KPIs and engagement strategy in the region and globally.
  • Read Student Blog > 
  • UC Davis School of Veterinary Medicine: Completed a strategic evaluation the veterinary medical school’s pricing across major clinical lines of service in order to complete a comparative analysis and economic model to inform the impact of shifting pricing strategy on services. 
  • UC Davis Viticulture & Enology: Created a nonprofit entity that will work to facilitate legal wine transfers and generate revenue that can be returned to the program.
  • Varian Medical Systems: Assessed potential new market size and structure, analyzing the competitive and regulatory landscape, and developing and testing hypotheses on the most successful way to enter the veterinary oncology market.

SELECT Past Client Sponsors

Partner Name Topic of Consultation
  • Agilent Technologies: Characterized the communication preferences of Agilent’s current and future customers, surveyed various communications strategies and vehicles, and  developed actionable recommendations with respect to appropriate media mix and communications strategy.
  • AT&T: Analyzed the impact of and created a framework for transitioning from direct mail marketing to digital marketing for AT&T Wireless products for both general and diverse market segments.
  • AT&T: Developed a clear market definition of eSports and surrounding industry landscape, projections for long-term profitability, conceivable competitors, trends in the market and potential advantages and pitfalls.
Blue Diamond Growers
  • Blue Diamond Growers: Generated a complete analysis of potential business features, opportunities, and comprehensive financial model and key recommendations for implementation of a farm-to-factory tour attraction in downtown Sacramento.
  • Broadcom Ltd.: Prepared an independent market assessment for the Over-The-Top content delivery market. Developed a recommended IC investment strategy based on this assessment.
  • Broadcom Ltd.:Advanced an understanding of the market opportunities and path forward in the wireless backhaul market.
  • Chevron Energy Solutions: Developed a competitive positioning strategy for Chevron Energy Solutions; addressed market gaps and identified effective ways to communicate CES’ value proposition in the civic and public education markets.
  • Daikin: Developed an assessment of how the Internet of Things could be leveraged for the company’s future product development. Recommended opportunities to pursue in the “smart” and “solar” spaces.
  • Driscoll’s: Assessed technological advancements in agricultural production, including evaluation of key issues, financial impact modeling and generation of a high-level deployment “road map” for targeted potential solutions.
  • E. & J. Gallo Winery​:  Proposed and analyzed various plant workflow and configuration alternatives to accommodate a 2x increase in production capacity. Recommended a solution that optimized both product throughput and end-to-end transportation costs.
  • EllieMae: Explored blockchain processing technology for registering transactions to effectively challenge title-related business entities and disrupt current systems, incorporating an analysis of risks, practical implementation, and assessment of market opportunities.
  • First Northern Bank: Developed an approach, plan and set of initiatives to help First Northern Bank more effectively serve the small business market segment to increase profitability in a competitive landscape.
  • Gartner: Conducted field interviews, a survey and independent analysis to identify key traits associated with increased selling productivity by Gartner’s managing partners. Developed a recommended go-forward approach to drive the maximum productivity ramp.
  • Gartner Consulting: Defined a globally consistent onboarding process for new associates, which involved a market scan of onboarding strategy with comparable agencies, defining best practices, identifying cultural and geographical challenges, assessing KPIs and success criteria, and offering recommendations for implementation.
  • Get Satisfaction: Conducted industry analysis and gathered competitive intelligence for Get Satisfaction, an innovative SaaS company with an industry-leading community platform that helps customers unleash the power of conversation.
HALL Wines
  • HALL Wines: High-end Napa Valley winery sought to segment their customer base through analysis of buying patterns and product preferences and values, and identify most attractive segments for growth and effective direct-to-consumer marketing channel mix. 
  • Hanson McClain Advisors: Built out a national survey to help measure the most predictive indicators of happiness in retirement based upon the company’s framework.
  • HarvestMark: Explored, evaluated and tested go-to-market strategies and product features to accelerate growth of a personal nutrition app for HarvestMark, a late-stage venture building internet and mobile platform for farm-to-fork traceability and shopper feedback.
  • HM.CLAUSE: Evaluated the evolving market for vegetable production in protection production systems and identified the implications for overall vegetable production in North America. Proposed new market strategies that identified top opportunities, key success factors, required investment and potential risk factors.
  • HP: Developed a growth strategy focused on providing value-added services to small- and medium-sized businesses for HP’s imaging and PC business.
  • Intermatic: Developed a business plan for entry into the building/energy management system solutions space.
Intrexon Crop Protection
  • Intrexon Crop Protection: Prioritized potential market segments, developed theory of competitive advantage, and evaluated potential go-to-market strategies to introduce the company’s successful self-limiting insect technology to US fruit and vegetable producers.
  • Johnson & Johnson: Developed a framework to measure and value Johnson & Johnson’s sustainability initiatives in the medical device and diagnostics business; identified key sustainability-related customer purchase drivers, and recommended areas of focus to address emerging needs and the competitive landscape.
Keysight Technologies
  • Keysight Technologies: Made recommendations to inform company’s transformation from a product-centric hardware company to a software-centric solutions company including how to dynamically adapt the consumption, delivery, monetization models and associated operational processes to the markets they serve.
  • Marrone Bio Innovations: Identified potential opportunities for natural herbicides and pesticides in the legal cannabis market, assessing product needs and positioning and developing an understanding of how to approach and market to key players in the industry.
  • Mars, Incorporated: Analyzed and developed a strategic case for the value of a bio-based, non-staple food crop packaging to meet company’s goal of moving toward a zero-waste product lifecycle.
  • Mars, Incorporated: Provided a comprehensive overview and analysis of potential route-to-market (RTM) strategies for consumer product goods (CPG) in India. Identified the key resources, capabilities and activities required to build RTMs that provide a competitive advantage for a CPG launch. 
  • Mars, Incorporated: Built an analytical framework to help identify game-changing sustainability opportunities throughout the supply chain for Mars.
  • Identified white space in consumer snacking behavior and what areas are ripe for disruption, consumer analysis and recommendations for product development and marketing channels.
  • MomKit: Start-up breastfeeding assistance app engaged a team to define target customers and company valuation; project involved efforts in customer discovery, market research, product pricing, and financial modeling.
  • NetApp: Analyzed the changing strategic context for NetApp and data storage as more businesses move to cloud solutions. The team built business cases and associated pricing models for hybrid cloud/on-premises solutions evaluating both the data storage industry and comparable industries that have experienced disruptive changes.
  • Nor-Cal Beverage: Developed innovative options to reduce, recover and reuse wastewater from the company’s reverse osmosis water filtration system. Identified recommendations to reduce the need for additional municipal water and provide long-term sustainability advantages for the company.
  • OpTerra Energy Group Inc. (formerly Chevron Energy Services): Completed Smart Cities opportunity assessment based on analysis of customer needs and client capabilities. Delivered a customer targeting methodology and framework.
  • PG&E: Presented a business case to assess opportunities to use Big Data enterprise-wide. Delivered strategic recommendations in organization and culture, as well as in data storage, management and assessment.
  • Plantronics: The leading designer, manufacturer, and marketer of headsets and other communications accessories sought a team to assess and refine a business model, competitive positioning and pricing strategy for an innovative and high-potential new product. 
  • Sacramento Municipal Utilities District (SMUD): Conducted an analysis of the benefits and challenges of creating a regional Security Operations Center (SOC) to provide a proactive approach to cyber-security risks and vulnerabilities within its infrastructure. 
  • Sims Recycling Solutions: Developed an implementation plan to integrate the S3i business model into the existing Sims Recycling Solutions operations.
  • Synnex: Analyzed the IoT device landscape and evaluated potential paths to fill the most promising opportunities with current or acquired resources, and an assessment for how such an effort would integrate with existing Cloud and Mobility businesses.
  • SYNNEX Corp.: Analyzed sales data, and interviewed and surveyed customers to identify opportunities in Software-as-a-Service products for Fortune 500 information technology supply chain services company. Developed sales and customer segmentation strategies to accelerate cloud services adoption.
  • UC Davis Energy Conservation Office: Conducted a complete analysis of methods, recommendations, opportunities, challenges and barriers for successful execution of a project converting the campus heating system from steam to hot water, supporting the Carbon Neutrality Initiative, which commits the campus to net-zero greenhouse gas emissions by 2025.
UC Davis Health
  • UC Davis Health: Identified and analyzed opportunities to develop specialized state-of-the-art training programs across myriad surgical specialties, evaluating current facilities and making recommendations for how they should be repurposed to meet the needs of stakeholders.
  • UC Davis Health: Explored opportunities to launch a University-supported business incubator or accelerator with an eye on alignment with the institution’s mission. 
  • UCSF Medical Center: Developed a marketing plan to build awareness focused on the consumer (patient) audience.
Varian Medical Systems
  • Varian Medical Systems: Created objective metric strategy to assess engagement performance across the ways that the company interacts with customers and other constituents at the user level, and developed specific set of measurable, achievable, and relevant standards to improve the company’s performance.
  • VSP Global: Proposed actionable marketing and business strategies to expand the company’s individual vision care line of business.
  • Wells Fargo: Identified attractive target markets and developed strategies in support of Wells Fargo’s goal to become a leader in mass market retirement savings.
  • Cleantech banking unit worked with student team to maximize market intelligence and developed recommendations to establish a competitive EV finance practice.

We actively engage our corporate partners to collaborate on the specific types of consulting project that may be required. We look forward to working with you and your team.

Log in