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Overview

Corporate Sponsors and Projects

Corporate Sponsors and Projects

UC Davis MBA students have completed sponsored projects for many corporations and organizations.

These projects, the culmination of the Integrated Management Project core course as well as independent study work, have included strategic planning, marketing studies, operations analysis and other solutions for these companies and more.

Select 2016-17 Client Sponsor Engagements 

Partner Name Topic of Consultation
AT&T

AT&T: Developed a clear market definition of eSports and surrounding industry landscape, projections for long-term profitability, conceivable competitors, trends in the market and potential advantages and pitfalls.

Blue Diamond Growers

Blue Diamond Growers: Generated a complete analysis of potential business features, opportunities, and comprehensive financial model and key recommendations for implementation of a farm-to-factory tour attraction in downtown Sacramento.

Broadcom

Broadcom: Advanced an understanding of the market opportunities and path forward in the wireless backhaul market.

 

Driscoll’s: Assessed technological advancements in agricultural production, including evaluation of key issues, financial impact modeling and generation of a high-level deployment “road map” for targeted potential solutions.

 

EllieMae: Explored blockchain processing technology for registering transactions to effectively challenge title-related business entities and disrupt current systems, incorporating an analysis of risks, practical implementation, and assessment of market opportunities.

Gartner Consulting: Defined a globally consistent onboarding process for new associates, which involved a market scan of onboarding strategy with comparable agencies, defining best practices, identifying cultural and geographical challenges, assessing KPIs and success criteria, and offering recommendations for implementation.

 

HALL Wines: High-end Napa Valley winery sought to segment their customer base through analysis of buying patterns and product preferences and values, and identify most attractive segments for growth and effective direct-to-consumer marketing channel mix. 

Hanson McClain Advisors

Hanson McClain Advisors: Built out a national survey to help measure the most predictive indicators of happiness in retirement based upon the company’s framework.

 

Intrexon Crop Protection: Prioritized potential market segments, developed theory of competitive advantage, and evaluated potential go-to-market strategies to introduce the company’s successful self-limiting insect technology to US fruit and vegetable producers.

Keysight Technologies

Keysight Technologies: Made recommendations to inform company’s transformation from a product-centric hardware company to a software-centric solutions company including how to dynamically adapt the consumption, delivery, monetization models and associated operational processes to the markets they serve.

Marrone Bio Innovations

Marrone Bio Innovations: Identified potential opportunities for natural herbicides and pesticides in the legal cannabis market, assessing product needs and positioning and developing an understanding of how to approach and market to key players in the industry.

Mars, Inc.: Analyzed and developed a strategic case for the value of a bio-based, non-staple food crop packaging to meet company’s goal of moving toward a zero-waste product lifecycle.

MomKit

MomKit: Start-up breastfeeding assistance app engaged a team to define target customers and company valuation; project involved efforts in customer discovery, market research, product pricing, and financial modeling.

Plantronics

Plantronics: The leading designer, manufacturer, and marketer of headsets and other communications accessories sought a team to assess and refine a business model, competitive positioning and pricing strategy for an innovative and high-potential new product. 

SMUD

Sacramento Municipal Utilities District (SMUD): Conducted an analysis of the benefits and challenges of creating a regional Security Operations Center (SOC) to provide a proactive approach to cyber-security risks and vulnerabilities within its infrastructure. 

Synnex: Analyzed the IoT device landscape and evaluated potential paths to fill the most promising opportunities with current or acquired resources, and an assessment for how such an effort would integrate with existing Cloud and Mobility businesses.

 

UC Davis Energy Conservation Office: Conducted a complete analysis of methods, recommendations, opportunities, challenges and barriers for successful execution of a project converting the campus heating system from steam to hot water, supporting the Carbon Neutrality Initiative, which commits the campus to net-zero greenhouse gas emissions by 2025.

UC Davis Health

UC Davis Health: Identified and analyzed opportunities to develop specialized state-of-the-art training programs across myriad surgical specialties, evaluating current facilities and making recommendations for how they should be repurposed to meet the needs of stakeholders.

UC Davis Health

UC Davis Health: Explored opportunities to launch a University-supported business incubator or accelerator with an eye on alignment with the institution’s mission. 

 

Varian Medical Systems: Created objective metric strategy to assess engagement performance across the ways that the company interacts with customers and other constituents at the user level, and developed specific set of measurable, achievable, and relevant standards to improve the company’s performance.

SELECT Past Client Sponsors

Partner Name Topic of Consultation
Agilent Technologies: Characterized the communication preferences of Agilent’s current and future customers, surveyed various communications strategies and vehicles, and  developed actionable recommendations with respect to appropriate media mix and communications strategy.
AT&T: Analyzed the impact of and created a framework for transitioning from direct mail marketing to digital marketing for AT&T Wireless products for both general and diverse market segments.
Broadcom Ltd.: Prepared an independent market assessment for the Over-The-Top content delivery market. Developed a recommended IC investment strategy based on this assessment.
Chevron Energy Solutions: Developed a competitive positioning strategy for Chevron Energy Solutions; addressed market gaps and identified effective ways to communicate CES’ value proposition in the civic and public education markets.
Daikin: Developed an assessment of how the Internet of Things could be leveraged for the company’s future product development. Recommended opportunities to pursue in the “smart” and “solar” spaces.
E. & J. Gallo Winery​:  Proposed and analyzed various plant workflow and configuration alternatives to accommodate a 2x increase in production capacity. Recommended a solution that optimized both product throughput and end-to-end transportation costs.
First Northern Bank: Developed an approach, plan and set of initiatives to help First Northern Bank more effectively serve the small business market segment to increase profitability in a competitive landscape.
Gartner: Conducted field interviews, a survey and independent analysis to identify key traits associated with increased selling productivity by Gartner’s managing partners. Developed a recommended go-forward approach to drive the maximum productivity ramp.
Get Satisfaction: Conducted industry analysis and gathered competitive intelligence for Get Satisfaction, an innovative SaaS company with an industry-leading community platform that helps customers unleash the power of conversation.
HarvestMark: Explored, evaluated and tested go-to-market strategies and product features to accelerate growth of a personal nutrition app for HarvestMark, a late-stage venture building internet and mobile platform for farm-to-fork traceability and shopper feedback.
HM.CLAUSE: Evaluated the evolving market for vegetable production in protection production systems and identified the implications for overall vegetable production in North America. Proposed new market strategies that identified top opportunities, key success factors, required investment and potential risk factors.
HP: Developed a growth strategy focused on providing value-added services to small- and medium-sized businesses for HP’s imaging and PC business.
Intermatic: Developed a business plan for entry into the building/energy management system solutions space.
Johnson & Johnson: Developed a framework to measure and value Johnson & Johnson’s sustainability initiatives in the medical device and diagnostics business; identified key sustainability-related customer purchase drivers, and recommended areas of focus to address emerging needs and the competitive landscape.
Mars, Incorporated: Provided a comprehensive overview and analysis of potential route-to-market (RTM) strategies for consumer product goods (CPG) in India. Identified the key resources, capabilities and activities required to build RTMs that provide a competitive advantage for a CPG launch. 
Mars, Incorporated: Built an analytical framework to help identify game-changing sustainability opportunities throughout the supply chain for Mars.
NetApp: Analyzed the changing strategic context for NetApp and data storage as more businesses move to cloud solutions. The team built business cases and associated pricing models for hybrid cloud/on-premises solutions evaluating both the data storage industry and comparable industries that have experienced disruptive changes.
Nor-Cal Beverage: Developed innovative options to reduce, recover and reuse wastewater from the company’s reverse osmosis water filtration system. Identified recommendations to reduce the need for additional municipal water and provide long-term sustainability advantages for the company.
OpTerra Energy Group Inc. (formerly Chevron Energy Services): Completed Smart Cities opportunity assessment based on analysis of customer needs and client capabilities. Delivered a customer targeting methodology and framework.
PG&E: Presented a business case to assess opportunities to use Big Data enterprise-wide. Delivered strategic recommendations in organization and culture, as well as in data storage, management and assessment.
Sims Recycling Solutions: Developed an implementation plan to integrate the S3i business model into the existing Sims Recycling Solutions operations.
SYNNEX Corp.: Analyzed sales data, and interviewed and surveyed customers to identify opportunities in Software-as-a-Service products for Fortune 500 information technology supply chain services company. Developed sales and customer segmentation strategies to accelerate cloud services adoption.
UCSF Medical Center: Developed a marketing plan to build awareness focused on the consumer (patient) audience.
VSP Global: Proposed actionable marketing and business strategies to expand the company’s individual vision care line of business.
Wells Fargo: Identified attractive target markets and developed strategies in support of Wells Fargo’s goal to become a leader in mass market retirement savings.

We actively engage our corporate partners to collaborate on the specific types of consulting project that may be required. We look forward to working with you and your team.

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