Anchel Professor of Marketing
Professor Rangaswamy joined Penn State in 1993. He has previously been a faculty member at the Wharton School, University of Pennsylvania and at the J.L. Kellogg Graduate School of Management, Northwestern University.
His research is focused on developing concepts, methods and models to improve the efficiency and effectiveness of marketing using information technologies, an area in which he is internationally recognized. His recent research covers such topics as marketing modeling, online customer behavior, networked markets, and Internet business models. He currently teaches graduate courses in marketing engineering and e-Marketing.
The Structure and Evolution of Perceived Service Quality: An Analysis of Online User Reviews for Restaurants
Friday Oct. 24th 10:30am-12n